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Professional Beauty Association Announces Beacon Class of 2026

This marks the program’s largest applicant pool and class size in more than six years, reflecting growing national engagement in professional beauty education.

Three women over 50 exhibit beautiful skin and smile for the camera.

News

Prime Prometics and HairToStay Announce Strategic Partnership to Help Cancer Patients Save Their Hair

by Staff

The pro-age beauty line pledges to fund scalp-cooling treatments for four cancer patients aged 50 or older each month through HairToStay. The treatments help patients preserve their hair during chemotherapy treatment. In addition, Prime Prometics will contribute through targeted awareness campaigns, educational initiatives, and product donations for patients.

Events

The Style Exhibition Introduces a New Era of Beauty Education Focused on Styling, Makeup Artistry & Strategic Growth

by Staff

Jalia Pettis and 3Jay Productions introduce The Style Exhibition, a refined and forward-thinking educational experience designed for beauty professionals ready to move beyond fundamentals and into mastery, taking place in Phoenix, AZ on May 3, 2026.

Meet Ulta Beauty's new Artist Collective! - photo courtesy of Ulta Beauty

News

Ulta Beauty Launches New Artist Collective: Creativity, Craft And Community Under One Unified Vision

by Staff

Ulta Beauty, Inc. introduces the Ulta Beauty Artist Collective, a reimagined collaboration of industry veterans and exceptionally skilled Ulta Beauty salon associates.

PRAVANA Vivids in new shades Juicy (left) and Crush (right) - Photo courtesy of PRAVANA (Colorist: Andy James – @andyjamespaints / Lead Hairstylist: Natalie Rosales – @natalierosales / Crush...

Color

Pink Is for Everyone: PRAVANA Launches Sugarcoated VIVIDS Shades

by Staff

PRAVANA Sugarcoated expands the ChromaSilk VIVIDS line with two new pink shades, Juicy and Crush.

News

Goldwell Glow Up: A New Era of Color, Collaboration, and Confidence

by Anne Moratto

Goldwell is stepping into a bold new era and bringing stylists with it. With the launch of its Glow Up, the iconic professional brand unveils more than a refreshed look; it’s a recommitment to the salon community and the future of color itself.

Galleries

milk_shake Presents “LAMINAR” Collection by Shelley Lane, milk_shake Global Artistic Ambassador

by Staff

milk_shake proudly celebrates Global Artistic Ambassador Shelley Lane and her latest editorial collection, LAMINAR.

This AI-image pays homage to Theda Bara (1885–1955), an American silent film actress who became one of Hollywood’s first manufactured stars and the screen’s original "vamp". She was...

Style

The 2026 Vamp Romantic Trend

by Anne Moratto

Romantic goth hairstyles are trending for 2026, and these Sebastian Professional artists have long anticipated the look.

In partnership with Wella

Meet Wella's New SmoothFiller Service

by Staff

Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.

Keratin Complex's family of smoothing treatment systems can now be purchased at Cosmo Prof. - photo courtesy of Keratin Complex

News

Keratin Complex Launches Professional Keratin Treatment Portfolio at Cosmo Prof

by Staff

Keratin Complex has announced a new distribution agreement with Beauty Systems Group, parent of Cosmo Prof, expanding access to profitable smoothing services for every hair fabric.

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