Ashley Sheetz New Sally Beauty CMO & Group VP
Ashley Sheetz has joined Sally Beauty Supply LLC as Chief Marketing Officer, Group Vice President.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Wella "Supports Your Cause" Charity Challenge Finalists Announced
Wella, the salon professional division of P&G, is proud to announce the 20 finalists of the second annual Wella “Supports Your Cause” Charity Challenge.
by Anne Moratto
HOW TO: From "Help!" to Handsome
Hairstylist Angel Melissa gave her male client "The Effron" and she shares her steps for getting it ex-Zac-tly right.
by Anne Moratto
HOW TO: Managing Hair Extensions During the Summer Months
How do you create sexy, beach waves for your clients while simultaneously maintaining their hair extensions? Bianca Arussi, Co-Owner of J'Adore Salon in Beverly Hills and Certified Great Lengths Extension Expert offers her top tips.
by Anne Moratto
"Almost Famous" with Robert Lobetta at the Wella Studio LA
An evening at Wella Studio LA with "aspiring hairdresser" Robert Lobetta offers inspiration, direction, straight talk and touch points for a creative, fulfilling career and life.
by Anne Moratto
PERSONAL STYLE: Fernando Romero, the Bio Ionic Man
If "dashing" isn't his middle name, it should be. Meet Fernando Romero, Founder and CEO of Bio Ionic.
by Anne Moratto
PERSONAL STYLE: Leonardo Rocco
His passion is for bringing out the unique beauty in each woman. Meet Leonardo Rocco.
by Anne Moratto
Hairspray, High Heels, and Second Hand Smoke by Frank Meyner
In his book Hairspray, High Heels, and Second Hand Smoke, Fort Worth hairdresser and salon owner Frank Meyner talks about his decades long career, his beloved clients and his love for his profession.
by Anne Moratto
NovaLash Launches a New Line of Extended Wear Eye Shadow Kits
Long lasting lashes are complemented with new crease-proof, all-day wearing eye shadows from NovaLash.
by Anne Moratto
Clarisonic's Dr. Akridge to Speak at ICMAD City Awards, June 11
Independent Cosmetics Manufacturers and Distributors (ICMAD) is proud to announce that Senior Vice President and Global General Manager of Clarisonic Dr. Robb Akridge will be the keynote speaker at the 11th Annual Cosmetic Innovators of the Year (CITY) Awards.
by Anne Moratto
Johnson Named Sport Clips' VP Organizational Development, HR
Scot Johnson has been named vice president of organizational development and human resources, a new position for Sport Clips Haircuts.
by Anne Moratto
A Distinctive Style by Ireland's Paul Mac
Paul Mac styled model Rob Sexton of the Vanity Vague Model Agency in Ireland.
by Anne Moratto
Redken and Pureology U.S. Promotions
Recent news from Redken and Pureology regarding two internal promotions in the marketing groups for the brands.
by Anne Moratto
Evoke Brands Debuts Wella Social Media Curriculum
Evoke Brands, Inc. took their social media expertise to the Big Apple, sharing social tips and tricks with salon professionals at the new Wella Studio NYC in New York City May 18, 2014.
by Anne Moratto
CURL CULTURE: DevaCurl Salon and New Academy in Culver City, CA
DevaCurl is bringing their brand of hair awareness and curl culture to a trendy strip of uber-hip Culver City, CA.
by Anne Moratto
Sport Clips & American Crew Fund Cosmetology School Scholarships
Sport Clips and American Crew help make career goals possible with ACE Scholarships.
by Anne Moratto
Midlife Skin Crisis Addressed with Pharmagel Regimen
The majority of clients today are those who could be classified as middle-aged--from 35-55--and they share common concerns. When it comes to skincare, a midlife complaint is dull skin and overlarge pores. The folks at Pharmagel shared their treatment recommendations.
by Anne Moratto