
STMNT Grooming Expands into Shave Care
STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.
Detra Smith, Hot Tools Artistic Director, worked with Hot Tools NexGen tools to create a look her client immediately shared on social.


"Don’t you love it when a salon guest is so happy she immediately takes a selfie?"says Detra Smith, Hot Tools Artistic Director. "Whitney Laing said she never would have believed her hair could be this smooth from a blow dryer and brush."
Smith, who sees clients at her salon Hannah and Me in Moulton, Alabama, says the right tools for the job made all the difference. The Hot Tools NexGen dryer, Coconut Jo Smoothing Serum and a flat brush were the only tools she used to achieve this smooth and shiny result . Then, for curls, she completed the style with the NexGen 1” curling iron.

STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.

The launch of Moroccanoil's Sculpting Pomade highlights a renewed focus on styling within the brand’s iconic haircare lineup, advancing the category with elevated formulas, refreshed packaging, and a clearly defined trio of styling essentials.

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“We are some of the luckiest creatives on the planet. As hairdressers, we get to shape more than hair—we shape identity. We create for our clients, inspire fellow artists, and are continuously inspired by each other. That exchange of artistry is at the heart of this story and at the heart of this haircut."