HOW TO: Big Hair, Sexy Updo, Terrific Hold in One Style
Farouk Global Artists collaborated on a sexy upstyle that manages to blend polish with punk in a style that is thoroughly modern. Get the "how-to" here!
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
SALON TOUR: Lionel Renard Salon in Los Angeles
Lionel Renard Salons provide luxurious hair care and exceptional service in Miami, New York and, most recently, Los Angeles on West Third Street. This newest location is a clean, modern space, with high ceilings, sleek wood and plenty of natural light.
by Anne Moratto
SALON TOUR: The Establishment, an Aveda Salon in LA
On a busy street in uber-hip Silver Lake in Los Angeles, The Establishment has made a home and has become part of the neighborhood. Co-owner Howie Goldkang walks us through his Aveda salon.
by Anne Moratto
American Crew Debuts New 2014 Collection: The Independent
Tonite, American Crew presented the global debut of their 2014 collection, The Independent. Taking inspiration from different decades, then creating inspiring shapes structured with American Crew styling products,
by Anne Moratto
WATCH: Hunger Games Hair Department Head Interviewed
She created the Katniss braid. She designed the hair for The Hunger Games. And now, Linda Flowers, Hair Department Head, is Catching Fire as the latest in the Hunger Games trilogy of films (based on the books) prepares to launch. WATCH this great interview with Dean Banowetz, celeb hairstylist.
by Anne Moratto
Paul Mitchell Co-Founder, John Paul DeJoria, on Shark Tank Nov. 1
John Paul DeJoria, Billionaire Entrepreneur and Philanthropist, to join ABC's "Shark Tank" on Friday, Nov. 1st.
by Anne Moratto
Hot Tot Haircare Leads PetitParade During NY Kid's Fashion Week
Hot Tot Haircare rocked the runways during NY Kid's Fashion Week.
by Anne Moratto
American Crew Opening Night to Crown Best in Men's Hair Styling
Join American Crew for "Opening Night" on Nov. 3rd as they announce the winner of their U.S. All-Star Challenge and as they celebrate men's hair styling.
by Anne Moratto
WATCH Nov.1st as Wella Reveals Top Hair Trends for 2014 LIVE
On Nov. 1st, Wella Professionals will present their new 2014 trends during a live runway presentation. At 1pm EST (an hour before the show starts) www.Trendvisionlive.com will become active and available for viewers to log on and watch the live catwalk show.
by Anne Moratto
Formulas for Witches of East End: Virginia Madsen & Rachel Boston
Marie Ferro created frighteningly pretty hair color for two actresses on Witches of East End--Virginia Madsen and Rachel Boston. Here are her steps, formulas and products used. Only hairdresser magic, required!
by Anne Moratto
PRODUCT REVIEW: Auraline Beauty for Flawless Skin
If you have a client in her 30's or 40's who complains they don’t recognize their skin anymore, introduce them to Auraline.
by Anne Moratto
Lady Gaga Steps Out in Gold Hairdreams Hair Art in London
French Hair Designer, Charlie Le Mindu, created a golden hair sculpture using Hairdreams hair and Lady Gaga was just spotted in this extravagant headpiece on the streets of London.
by Anne Moratto
Dermalogica Launches First Chemical Peel for Skin Care Success
BioActive Peel, Dermalogica’s first-ever chemical peel, has been exclusively formulated for use in skin care centers, spas and salons.
by Anne Moratto
ON INSTAGRAM: Use #BrazilianBlowoutMiracle and Win!
Are you a super-smoother? Share your skills with the world and with Brazilian Blowout on Instagram. And they might share this incredible kit with YOU!
by Anne Moratto
Sport Clips Hairdresser Triumphs Over Tragedy to Inspire Others
Megan Reynolds' story is a reminder to see past the superficial and into the heart of another person, while also working to wake up with a smile on your face and keep on moving forward.
by Anne Moratto
Beauty Pros Launch Mobile California Beauty & Co in LA
California Beauty & Co, a full service health and beauty company, has officially launched in Los Angeles. The company will be a “one-stop shop” for all beauty and nutrition needs, creating a team of experts specifically catered to the wishes of their clientele.
by Anne Moratto
Winter Waves with Brazilian Blowout
It's always the right season for soft, "beachy" waves and Brazilian Blowout offers the goods and the steps to get-the-look.
by Anne Moratto