Winter Waves with Brazilian Blowout
It's always the right season for soft, "beachy" waves and Brazilian Blowout offers the goods and the steps to get-the-look.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
SURFACE Partners with Wounded Warrior Project in LA
Surface hair care recently partnered with the Wounded Warrior Project in Los Angeles, CA, at a pre-Emmy's event, styling both celebrities and Wounded Warriors in an on-site mini Suface Salon.
by Anne Moratto
HOW TO: Using Revivogen PRO System for Thinning Hair Clients
Art Luna Hairstylist Shannon Kim demonstrates how to use the Revivogen PRO Anti-Aging Line for Fine and Thinning Hair.
by Anne Moratto
Paris Show Features Fantasy Hair by Faretra with Hairdreams
Avantgarde-Hair Designer Jean-Michel Faretra presented his new collection with hair creations made out of Hairdreams real human hair during a hair show in early October 2013 at "Salon Beauté Sélection“ in Paris.
by Anne Moratto
Alfaparf Holds Launch Event in Beverly Hills for New Semi Di Lino
With onstage styling, Alfaparf Milano demonstrated the color protecting and shine-enhancing effects of their new Semi di Lino lines at an event in Beverly Hills.
by Anne Moratto
Cherry Petenbrink Embraces Curls, Texture, Body in "Botticelli"
In her new collection "Botticelli", Joico Guest Artist Cherry Petenbrink uses the lush, beautiful women depicted by the Italian Renaissance master artist, Sandro Botticelli, as her inspiration.
by Anne Moratto
TEAM SPIRIT: American Crew
“In a world full of women’s haircutting, when you put some attractive men in the mix, you get everyone’s attention.” --Craig Hanson, American Crew Creative Director
by Anne Moratto
CHOOSE BEAUTY: A Profile of Anthony Cole
Sebastian International Artist Anthony Cole encourages hairstylists to tap into their creativity, develop business savvy and always uplift the industry.
by Anne Moratto
Textured Updos: Lucie Doughty Backstage at Irene by Greg LaVoi
Lucie Doughty, the Editorial Director at Paul Mitchell, talks with MODERN backstage about the look being created for the models walking the Irene by GregLaVoi Spring 2014 Collection Presentation.
by Anne Moratto
WATCH: Backstage Interview with Anthony Mascolo and TIGI Team
After a runway show that left the audience entranced and brought them to their feet, Anthony Mascolo, TIGI Founder and International Artistic Director, talks about the inspiration behind the presentation.
by Anne Moratto
Mario Lopez Signs on with NIOXIN to Talk Thinning Hair
NIOXIN hair care has enlisted television personality Mario Lopez as brand ambassador. Speaking to the 78% of American men and women who are concerned with thinning, Lopez will help to dispel the myths surrounding the issue and encourage consumers to talk to their stylist and seek customizable solutions tailored just for them.
by Anne Moratto
The Winners of the 2013 Goldwell Color Zoom Global Challenge
In an evening of incredible artistry, Goldwell announced the global winners of their Color Zoom Challenge and debuted the new trend for 2014, Reallusion.
by Anne Moratto
Color Zoom Global Event 2013 Arrives in Los Angeles this Weekend
The Goldwell Color Zoom Global Event 2013 will premiere in Los Angeles this weekend. From October 5-7, 3.500 hairdressers from all continents will gather for three days full of celebration, inspiration and education with the Goldwell team.
by Anne Moratto
TEAM SPIRIT: OPI Tipsters
Joey Brown leads the OPI Team to new heights of nail artistry.
by Anne Moratto
EMMYS: "Breaking Bad" Actress Betsy Brandt's Updo by Dean Roybal
"Breaking Bad" star, Betsy Brant’s elegant updo at the Emmy Awards had gorgeous detail in the back, a lovely lift in the front and was styled by Wella Top Artist Dean Roybal.
by Anne Moratto
Legacy of Style Event Honors Tippi Hedren, Announces Scholarship
The Beauty Changes Lives Foundation held their 2nd annual Legacy of Style Event, Monday, September 23, at the Peninsula Hotel in Beverly Hills. This year, the Legacy of Style award was given to actress, activist and “Mother of the Vietnamese Nail Professional” Tippi Hedren.
by Anne Moratto
EMMYS: Jessica Lange by Andy LeCompte for Wella
The great Andy LeCompte worked with Wella to create Jessica Lange's wella-gant waves for the Emmys.
by Anne Moratto