Market Watch: The New Nail Niche
With the gel revolution, the salon and spa world staked its claim on a thriving nail business, and today's wave of new products and services continue to fuel its growth.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Moving? Test the Waters, Literally, with Malibu C
As Tom Porter puts it, the following information will only apply to you if you use water to shampoo your client's hair.
by Anne Moratto
Beauty Brands Support Jane Seymour's Open Hearts Foundation
Jane Seymour and James Keach hosted the 3rd Annual Open Hearts Foundation Gala in Malibu.
by Anne Moratto
Chic Designs: Original Hair Jewelry
Chic Designs are sparkling accessories perfect for prom, bridal and beyond.
by Anne Moratto
HOW-TO: Four Spring Styling Trends from Living Proof
Four trends and the steps to achieve them from Chris McMillan, Living Proof Celebrity Hairdresser, and Tim Rogers, Living Proof Creative Director.
by Anne Moratto
Boston Strong: Dermalogica Supports the Community Post-Attack
In response to the recent terrorist bombings in Boston, Dermalogica and The International Dermal Institute have committed resources to the survivors and the Boston community at large through several initiatives to take place during the month of May.
by Anne Moratto
How-To: Applying Simplicity Hair Extensions
How-to apply Simplicity Hair Extensions.
by Anne Moratto
WATCH: Sebastian Black Ops and What's Next in LA
Videos from behind-the-scene and the runway. It was the last stop on the Sebastian Black Ops tour combined with the announcement of the winners of Sebastian's What's Next Awards in Los Angeles.
by Anne Moratto
Sebastian What's Next Award Winners Chosen at Live LA Event
It was a fierce display of creativity presented live before a Los Angeles audience. Sebastian's What's Next Awards lived up to the brand's promise of hair innovation and beauty excitement.
by Anne Moratto
Talk Color with Beth Minardi: Facebook Chat, April 23
Beth Minardi, expert hair colorist, educator and creator with Joico of Beth Minardi Signature Color, will be talking about all-things-color during a Facebook chat hosted by CosmoProf on April 23.
by Anne Moratto
The Eco Edge: Consumers Seeking "Green" Services and Products
As educated consumers continue to seek green conscience services and products, salons that provide alternatives are carving out a market advantage.
by Anne Moratto
God Went to Beauty School
During a week of bad news, reading this poem was a bright, beautiful spot.
by Anne Moratto
Fair Hair: Andy Le Compte for Wella Creates Coachella Style
Andy Le Compte for Wella Professionals created beautiful rock locks on Vanessa Hudgens for a Coachella-themed editorial.
by Anne Moratto
GHD Plans to Blow You Away with New Launch
ghd established itself in the UK and Europe. To introduce themselves to beauty pros across the pond, they launched their new dryer, ghd air, at a Los Angeles press event.
by Anne Moratto
Dermalogica Launches New US Website
Dermalogica announces the launch of a new and improved www.dermalogica.com for the U.S. market, developed to bring the brand’s hallmarks of education and professional skin care consultation within a mouse-click.
by Anne Moratto
In the Rough: New Texture Polish from China Glaze
China Glaze Texture lacquer apply like a creme but dries with a gritty, 3-D effect.
by Anne Moratto
PBA Poll Shows General Voters Support Licensing of Beauty Pros
A new PBA poll shows that general voters overwhelmingly support the licensing requirements of beauty professionals.
by Anne Moratto