
STMNT Grooming Expands into Shave Care
STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.
Curved and graceful, this multi-layered braid looks complex but it's actually quite simple. Beautiful for the bride.

Before
Curved and graceful, this multi-layered braid looks complex but it's actually quite simple says Joico Educator Katie Bilovol of Reve Salon in Strongsville, OH. One of Biloval's“secret weapons” is Joico Texture Boost Dry Spray Wax. “It gives the hair ‘grip’ and cohesion,” she explains, “which makes strands easier to work with when braiding.”
Now in the wedding mood? Joico partnered with ShoeDazzle.com for a special giveaway to "Wow Your Vows."
Stylists can enter for your chance to win a Stylist Weddings-Kit, complete with a carrying case filled with an assortment of styling products from Joico's newest stylers and bridal styling accessories. Plus, they'll also receive a $100.00 credit to spend at ShoeDazzle.com!
Color formula: Natural level- 6
Base: Beth Minardi Signature Permanent Haircolor 12ICE + 40-volume developer
Highlights: Joico Vero Crème Lightener + 20-volume developer
Prep: Joico K-PAK Color Therapy Shampoo and Conditioner. Apply Joico K-PAK Smoothing Balm to damp hair to control frizz and flyaways. Use a blow dryer and a round brush to dry and smooth the hair. As you dry, create volume at the roots and direct the ends of each section under. Mist dry hair with Texture Boost Dry Spray Wax.

Step 1. Create two side sections from the hairline at the temple to the back of the ear on each side and clip away.

Step 2. Gather the top into a wide section and divide it into three strands. Beginning at the crown, begin creating a Dutch braid (a reverse French braid in which the hair is crossed underneath the center strand instead of over it, which produces a more pronounced shape.) As you braid, feed in additional hair from each side. 3. Continue working in this manner until you run out of hair completely. Secure the Dutch braid at the end.

Step 4. Beginning at the bottom of the braid, gently grasp each plait and pull to expand the shape, creating a looped effect. Work to the top in this manner.

Step 5. Grasp the end of the expanded braid, gently roll it up from the bottom and secure it at the nape with pins.

Step 6. Release the sides. Twist each side section tightly from scalp to ends. As you twist, expand the shape by grasping each side and gently pulling in opposite directions

Step 7. Secure each twisted side section. Cross the twists over each other at the nape and tuck them into the existing braided bundle to create the illusion of a chignon.

SIDE VIEW

Step 8. Mist with Joico Power Spray Fast Dry Finishing Spray, followed by Humidity Blocker Finishing Spray.

STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.

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“We are some of the luckiest creatives on the planet. As hairdressers, we get to shape more than hair—we shape identity. We create for our clients, inspire fellow artists, and are continuously inspired by each other. That exchange of artistry is at the heart of this story and at the heart of this haircut."