A Visual Essay of Essie Trends as Seen at NYFW Fall-Winter 2013
Take a moment to peruse these pretty pointers. Essie has created this visual take-away to illustrate the nail color trends as seen at Fashion Week.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Paul Mitchell Primes Salons for Prom
While kids are lining up their dates, salons are lining up their prom services, ready to provide the pampering services that make every girl feel like prom queen. Paul Mitchell Prom Survival Kits are three pretty packages of primping essentials plus a limited edition iron.
by Anne Moratto
Farouk Systems Hosts Educational Symposium
Farouk Systems hosted its first annual three-day educational symposium at the CHI headquarters in Houston, TX on Thursday, March 21.
by Anne Moratto
TEAM SPIRIT: Great Lengths Expands Possibilities
Great Lengths education called key to success and its educators are the stars
by Anne Moratto
Sexy Hair Appoints New Director of Education and Shows
Sexy Hair is pleased to announce the hiring of Stephanie Polansky* as its new director of education and shows.
by Anne Moratto
Pedicure Protexx-ion: New Plastic Toe Cap Slides Over Wet Toes
Barbara von Mettenheim was tired of smudging her pedicure minutes after leaving the salon so she invented Pedi Protexx, a plastic toe cap that slides between your foot and sandal.
by Anne Moratto
International Beauty News: Makeup Design Trade Fair a Success
The fourth make-up artist design show, trade fair for make-up artists, was again well received by the trade audience and established itself as a creative meeting point for stage and beauty make-up artists.
by Anne Moratto
NovaLash Signature Studio Opens in Hong Kong
NovaLash announces the opening of a Signature Studio in the heart of central Hong Kong.
by Anne Moratto
Shwings: Salon Footwear Style Soars with Shoe Wings
They are the hottest thing to hit the salon floor--or any floor--in ages. New Shwings are accessories for your shoes, attaching at the laces, and putting wings on your feet.
by Anne Moratto
Salon Tour: New Just Extensions Launches in Los Angeles
Just Extensions, founded in January 2013 by entrepreneur Riqua Hailes, offers extension lovers a salon that does one thing and one thing only--hair extensions.
by Anne Moratto
Locks to Rocks: Hair Lost from Chemo Turned to Diamonds
Anjanette Sinesio has created a new way to help women cope with the hair loss side affects of chemotherapy by transforming their precious hair into precious diamonds.
by Anne Moratto
PRAVANA Announces Newly Formed Artistic Council
PRAVANA has tapped into their “Created by Stylists, for Stylists” philosophy to form the PRAVANA Artistic Council.
by Anne Moratto
C-ing the Light: A Tour of C the Salon Plus an Illumina Color
Claudio Lazo's salon in Studio City, C the Salon, was a busy beauty hive of activity on the day I came to experience Lazo's creative hand with color. He offered me a peek into the workings of his salon and the chance to try Ilumina color.
by Anne Moratto
WATCH: Farouk Celebrity Apprentice Viewing Party Videos
On Sunday, March 24 in Houston, the Farouk family threw a party to celebrate another "Celebrity Apprentice" episode that featured their brands CHI and BioSilk, and a challenge to celebrities on how to promote them.
by Anne Moratto
Nelson J Salon's 15 Minute Services for Grey and Root Coverage
Nelson J Salon of Beverly Hills introduces affordable Color Touch Up Services that covers grey hair, roots, and re-growth in 15 minutes.
by Anne Moratto
Vered Salon Opens Featuring Hairdreams Extensions
Celebrity Stylist Vered Valensi opened her Los Angeles salon featuring Hairdreams on legendary Sunset Strip and kicked it off with a mega grand opening event.
by Anne Moratto
Rihanna Rocks Artistic Nail on Tour
Manicurist Kimmy Kyees made rock star Rihanna's nails sparkle for her Diamonds World Tour.
by Anne Moratto