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On the Go Beauty with Joico: Beverly Hills Pampering Event

Joico pampered beauty-lovers on a Beverly Hills rooftop the day before Mother's Day, May 11.

Anne Moratto
Anne MorattoDirector of Brand Content Strategy, MODERN SALON and NAILS
Read Anne's Posts
May 13, 2013
On the Go Beauty with Joico: Beverly Hills Pampering Event
On the Go Beauty with Joico: Beverly Hills Pampering Event
On the Go Beauty with Joico: Beverly Hills Pampering Event
On the Go Beauty with Joico: Beverly Hills Pampering Event
On the Go Beauty with Joico: Beverly Hills Pampering Event
On the Go Beauty with Joico: Beverly Hills Pampering Event
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Joico pampered beauty-lovers on a Beverly Hills rooftop the day before Mother's Day, May 11.  Their On The Go Mother’s Day Event has been popping up poolside for five years and invited media, bloggers and guests were treated to a variety of services including super star styling with George Papanikolas and Mika Fowler.

Joico offered on-the-go beautiful braids.

Continuing their brand promise to "Turn Heads," the sunny splendor of the day and overall awesomeness of the setting created a salon environment at the Thompson Hotel that definitely caused heads to turn.

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