Weddings take the cake when it comes to big “hair moments,” and according to a recent national *survey conducted by Wakefield Research on behalf of national hair brand Joico, over 70 percent of American women agree, the biggest “hair moment” of a woman’s life is her wedding.  Armed with the insights of American women and an expert styling team, Joico offers a marriage of great hair styling advice and a chance for brides to win a beauty and fashion package for their monumental day.

Wedding party woes, dress fitting disasters and a host of other worries plague brides-to-be. Actually, the survey also reported that one out of three women said they’d rather trip while walking down the aisle than have a wedding day hair fail.  And yet, even amid all the self-induced anxiety, the survey shows that most brides don’t plan their hairstyle more than eight days prior to the wedding. Joico’s team of pros hooked up and vow to help women achieve hair greatness.

Joico has partnered with ShoeDazzle to offer one lucky bride and her bridesmaids a chance to win styling for the big day.  The total prize value exceeds $3,000. The Joico Wows Your Vows Sweepstakes begins May 1, 2013 online. For more details and to enter visit www.Joico.com or go directly to http://www.joico.com/pinterest-wedding-sweeps/?utm_campaign=wedding-release&utm_source=joico&utm_medium=email.

*Survey Methodological Notes

The Joico Survey was conducted by Wakefield Research among 505 nationally representative American women, ages 18 and older, using an email invitation and an online survey.  Quotas have been set to ensure reliable and accurate representation of the U.S. female population 18 and older. The margin of error for this study is 4.4 percentage points.