Gila Rut Aveda Salons Open New Location in San Diego
The Gila Rut Aveda Salons in San Diego hosted a Grand Opening party on January 27th to celebrate their third and newest salon location in Torrey Hills.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Murad Skincare Partners with LA Dodgers and Fans
Murad skincare line announced that they have been named the Official Skincare Partner of the Los Angeles Dodgers for the 2012 baseball season.
by Anne Moratto
SuperNail Introduces LED Lamp for Super Gel Services
LED technology is making super-glossy, super-strong gel applications super-quick. The sleek, new SUPERNAIL LED Lamp is a timesaver for nail professionals.
by Anne Moratto
Day Two Down, Day Three About to Begin: ABS
Definite highlight: sitting under the hands of Hollywood heavy-hitter, Dean Banowetz, as he demonstrated the new InStyler IQ, the smart tool for intelligent stylists.
by Anne Moratto
America's Beauty Show Day One
It’s my kind of town… and my kind of show. America’s Beauty Show (ABS) in Chicago reflects the big-hearted city that is its host—bustling with energy, bursting with warmth and welcome and always something new around the corner. And here is a little of what I saw…
by Anne Moratto
City of Hope: George W. Schaeffer Named Spirit of Life Honoree
City of Hope’s National Professional Salon Industry has named President & CEO of OPI Products Inc. / Aloxxi International George W. Schaeffer as the recipient of the 2012 Spirit of Life Award.
by Anne Moratto
Take Action in New Hampshire: Bills Lower the Beauty Bar
New Hampshire's State Legislature will soon vote on HB1265 and HB1431 which will directly impact the professional beauty industry.
by Anne Moratto
Tax Time: The IRS Guide to Reporting Tips
It would be much more fun to talk about The Academy Awards and who looked the best on the Red Carpet but I think it's time to start turning our attention towards taxes. A little dull, maybe a little scary, but the irs has put a very comprehensive guide together to get you started and to answer your questions.
by Anne Moratto
MATRIX Products Prep 'The Descendants' Shailene Woodley
SHAILENE WOODLEY STYLIST: Campbell McAuley for MATRIX INSPIRATION: To compliment her Valentino Couture gown, stylist Campbell McAuley wanted to give Shailene a simple, glamorous hairstyle that would really pop. The high neckline and pattern of the fabric inspired a 70’s style textured chignon with a Moroccan twist. The wrapped pieces of the chignon were intended to mirror the textures of the dress.
by Anne Moratto
Love the Hair, Love the Gown: The Oscars
Tuning into Red Carpet commentary on the Oscars via Social Media, response was overwhelmingly positive, complimentary and enthusiastic. Everyone kept the claws firmly in paws when remarking on the night’s hair, makeup and overall looks.
by Anne Moratto
Let's Watch The Oscars Together on Sunday
Modern Salon is throwing an Oscar Party and you’re invited. Join makeup artist David Maderich (@DavidMaderich) and beauty and style blogger Kristan Serafino (@SerafinoSays) on Twitter as they watch the show and live-tweet their thoughts on Hollywood’s hottest hair, most marvelous makeup and overall award-winning looks.
by Anne Moratto
clean+easy Introduces Tea-Infused Wax Collection
clean+easy hair removal system introduces three new formulas of wax infused with essences of White Tea, Green Tea and Black Teas. Each wax is tailored to meet the needs of a specific hair and skin types. These creamy waxes will leave skin smooth, soft and hair free.
by Anne Moratto
TONI&GUY Style Fashion Week: Side Pony Rides
TONI&GUY supplied the styling for designer Corey Lynn Calter's show during NYC Fashion Week on February 8, 2012.
by Anne Moratto
NovaLash’s Business in a Box
Lash application is one of the most coveted salon services, grossing $44 million last year alone, according to Neilson data. What this means is if you’re a licensed esthetician or cosmetologist who isn’t “lashing out” yet, you’re missing out. The good news is that NovaLash has made it easy to create your very own lash empire with their new Business in a Box. This kit includes everything you need to lash up to 350 clients, ensuring you can quickly grow your lash business, either as an addition to your current salon or as a totally lucrative lash venture all on its own.
by Anne Moratto
Cosmetic Regulatory Forum: Some New Do's and Don'ts
Independent Cosmetic Manufacturers and Distributors (ICMAD) met in Newport Beach, CA on February 16. On the agenda was a Legislative Update, and Update on Canadian Cosmetics Regulations, New Sunscreen Rules, New Insurance Tools for Growing Companies and much more including roundtable discussions.
by Anne Moratto
Beauty Changes Lives with Diego Raviglione
Last night’s event at Bellus Academy in Poway, CA impressed and inspired. The take-away: education is all important and when combined with inspiration, you can do everything and go everywhere. Diego Raviglione, Artistic Director at Bellus Academy and a Wella Top Stylist, now guides and develops advanced curriculum for students and staff at Bellus. He explains why he believes beauty schools set the stage for the future of the industry.
by Anne Moratto
Bellus Academy and P&G Salon Professionals: Changing Lives
Two time honoree for Modern Salon’s Excellence in Education, Bellus Academy, and their partner in success, P&G Salon Professionals (PGSP), joined forces for an inspiring evening event at Bellus on Feb. 13.
by Anne Moratto