Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
by Stacey Soble
MITCH Behind-the-Scenes
MITCH by Paul Mitchell recently held a Los Angeles photo shoot to update their MITCH campaign for Fall 2012.
July 20, 2012
1 min to read
MITCH by Paul Mitchell recently held a Los Angeles photo shoot to update their MITCH campaign for Fall 2012. I was lucky to have some time with Scott Cole, Artistic Director for the Professional Color System and Diana Schmidtke, Celebrity Men’s Groomer and a member of the Paul Mitchell styling team, who took a break behind-the-scenes to describe how they worked with their models. The resulting images were shot and filmed for upcoming ads and for a video that was shown at the recent Paul Mitchell Gathering 2012.
Read more about The Gathering and watch videos from the Opening Show that demonstrated the high-energy appeal of MITCH.
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