Sometimes the Answer Is a Quick Toner/Gloss Appointment
And a secret few ingredients. Get the formula and some color wheel smarts that helped a colorist achieve this correction, and fast.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
These Are the Signs That Someone May Be Trafficked
Human Trafficking is a $150 billion industry and, last year, salons and spas were the number-one venue for human trafficking. Get educated on the signs.
by Anne Moratto
Kid Stuff: Pigtails & Crewcuts Kids Salons Expanding
The national children’s hair salon franchise, with 64 locations in 22 states, has announced plans to continue to expand its national footprint.
by Anne Moratto
Hollywood Beauty Awards Announce 2020 Honorees & Nominees
The annual Hollywood Beauty Awards (HBAs), founded by Michele Elyzabeth, will celebrate their 6th year honoring the architects of beauty on Thursday, February 6, 2020 at the Taglyan, recognizing talent in hair, makeup, photography and styling for Film, TV, Music, the red carpet and editorial, as well as special honorees.
by Anne Moratto
Bomane and Hairdreams Collaborate for F*ck Cancer Benefit
Most cancer is curable if caught in the first stage. Bomane Salon and Hairdreams joined forces to help catch that f*cker.
by Anne Moratto
Vanilla Blonde Balayage: Process, Formulas, and Tips for Success
We just love the work of this UK-based colorist. She shares some great strategies for creating your best color work and most beautiful balayage finishes.
by Anne Moratto
Block Party: Oribe Holiday Collection Celebrated in Los Angeles
Oribe's 2019 holiday collection, designed in collaboration with Block Shop Textiles, was introduced in Los Angeles via an interactive workshop and a lovely holiday lunch.
by Anne Moratto
Julianne Hough Gets Bobbed
The latest in this shape shifters looks, created by her friend and super stylist, Riawna Capri.
by Anne Moratto
At-Risk Youth Graduate from Wahl Professional Barbering Program
These students were selected to receive job readiness training, a mentorship program with a professional barber and full tuition to attend barber school.
by Anne Moratto
Naturally Styling: ArchiTEXTURE Men's Collection from Johnny B
A celebration of texture on four different lengths and texture types.
by Anne Moratto
Dry, Itchy Scalp: Advice From an Expert On Treating It
What's the difference between dry scalp and dandruff? How can you help clients during these cold, dry months? The answers to these questions and more from a scalp health expert.
by Anne Moratto
How to Make the Most of Trading Services for Social Media Recognition
If you're going to offer free services to an influencer, here's what to consider asking of them. Great advice from a stylist who is, himself, a must-follow.
by Anne Moratto
A Colorful Collaboration: Paul Mitchell Color Outside the Lines Winners Photo Shoot
The grand prize winners of this annual color competition had the once-in-a lifetime opportunity to work with Paul Mitchell artists to create some beautiful, stop-and-stare hair during a photo shoot.
by Anne Moratto
EXCLUSIVE INTERVIEW: The Inside Scoop on America's Beauty Show 2020
If you're going to America's Beauty Show--see you there! And if you're not, here's why you should.
by Anne Moratto
She Wanted to Make Women Look Beautiful But She Had to Leave Her Country to Do It
This expat knows she made the right move. “Helping my clients look and feel good makes me happy as my work empowers women.”
by Anne Moratto
Feeling Defeated After Salon Setbacks, She Staged a Beautiful Comeback
“I knew I couldn’t fail more than I already had, so I really had nothing left to lose.” Find out how this talented stylist reinvented herself and her career.
by Anne Moratto
Is There a Leak in Your Business?
Hear about the salon owner/entrepreneur who saw a problem at the color bar and developed a system to make color pricing more accurate and predictable.
by Anne Moratto