Emma Roberts Makeover: Dark Brunette to Sunny Honey Blonde
She trusted longtime stylist, Nikki Lee, to do this transformation. Get the Joico formula here.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Glo Skin Beauty Names New CEO
Sharon Collier was previously President and CEO of Laura Mercier Cosmetics and Skincare and ReVive Skincare.
by Anne Moratto
New Davines Hair Art Director Announced
"My approach is to provide the education and processes to help people innovate, not replicate."
by Anne Moratto
The Midlight Technique : One-Step Color Correction
The Midlight makeover acts as a targeted base bump, providing minimal lift with intentional warmth, while maintaining some of the base color and adding highlights in one step.
by Anne Moratto
Razor Cutting: Watch a Master at Work
Shannon Rha's clients have been traveling from Canada and New York to go under her knife, so to speak. She creates these gorgeous shapes with both razor and shears.
by Anne Moratto
RUNWAY: Beauty Looks by Paul Mitchell at CFDA Vogue Fashion Fund
The beauty looks spanned the decades with a nod to the flappers of the Roaring Twenties to high-volume pompadours of the ‘50s to vibrant wigs and finger wave sets that stole the show.
by Anne Moratto
Beauty Talks: Multi-Lingual Approach to Beauty Education Builds Business
Juan Carlos Pimentel (or JCarlos) is uniting hairdressers across the language divide.
by Anne Moratto
Toni&Guy Celebrate Timeless Style for the Holidays
A photo campaign that features real-life heroes and their personal style, ramped-up a bit by Toni&Guy.
by Anne Moratto
PHOTO COLLECTION: Retro Vibrance from Boss Hair Group
Look for layered mullet shags, bowl-cut Caesar bangs, replicated perm sets and chunky paneled highlights in this colorful collection.
by Anne Moratto
Here's Why You Should Get Your Team Together and Shoot
“Every day we listen to what our clients want, whereas with the photo shoots, we're able to unleash our creativity no holds barred.”
by Anne Moratto
She Is Not Your Rehab: Barbershop Movement Inspires Men to Heal Their Pain and Not Ask Women to Fix It
"If men take responsibility for their own healing that will heal the whole family."
by Anne Moratto
Paul Mitchell Previews Launch of Hi-Tech Hair Analysis
John Paul Mitchell Systems announces an exclusive partnership with technology company, FitSkin, and previews AI that will power stylists and enhance guest experience.
by Anne Moratto
Sophisticated Textured Updo How-To
This upstyle is twisted into place with an easy-to-create technique.
by Anne Moratto
Enter the 2020 ABS Global Image Awards and Ignite Your Artistry
“To all salon professionals, I will say that the ABS Global Image Awards will unleash your inner creativity. Find like-minded people and have fun collaborating! Everything you try will either work out great or turn out to be an amazing learning experience!”
by Anne Moratto
Ashes & Steel Studio To Celebrate One-Year Anniversary in Asheville’s River Arts District
And they plan to throw a party to remember with a light and bright theme.
by Anne Moratto
FORMULA: Coffee Brunette with a Caramel Drizzle
This season, brunettes are getting as much love as blondes, showcasing dimension and face-framing highlights that bring light to the face and depth to the hair.
by Anne Moratto
Get Proactive in the Salon this Holiday Season
Start now to plan for a stress-free few months ahead by following these strategies from a successful stylist and salon owner.
by Anne Moratto