Don't Fear the Beard: Beard Trim Basics
If a guy is growing some gruff but needs a bit of grooming, this video will prepare you to deliver a beautiful shape-up.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Fastest Growing Beauty Trends Might Surprise You
These stats were compiled by Square, the credit card processing company, and they show how consumers today are spending their money on beauty.
by Anne Moratto
Industry Veteran Mark Kartarik Joins Nikita Hair as President
Kartarik to leverage extensive franchising experience to grow brand through strategic development.
by Anne Moratto
Pravana Announcement Party for "Show Us Your Artistry"
The annual competition expanded this year to include more categories, encompassing even more artistry and opportunity to be recognized.
by Anne Moratto
Fighting Her Way Back from a Devastating Accident, Her Love for Hair Drives Her
Even as she was falling, she was thinking about protecting her hands. A freak accident has paralyzed her body but not her spirit. Read her inspiring road back to the salon.
by Anne Moratto
6 Ideas for Making Holidays in the Salon a Merry Success
It's never too early to start planning for a busy, profitable holiday season. Follow these strategies for moving into a wonderful 2020.
by Anne Moratto
How to Make Your Salon a Judgement-Free Zone
By opening their hearts and minds, owners are creating cultures that embrace diversity. They're creating safe spaces that welcome transgender clients, building private rooms that protect a religious client's need for modesty, and hiring team members that can speak the languages reflected in their clientele. In turn, they're discovering their judgement-free attitude is a solid business strategy.
by Anne Moratto
New Beauty Brand Banishes the "Pink Tax"
Newly-launched Onekind doesn't discriminate in pricing for men vs women. Read about this breakout brand and the booming business in skincare.
by Anne Moratto
Falloween Hairstyles Inspired by "Nightmare Before" and More
Four festive and fun looks that add a hint of spooky to any style. Get the how-tos for a braided look, a wrap, a floral finish, and also a Mummy Tail.
by Anne Moratto
Beautifully-Blended Balayage Using New Pravana Balayage Palette
The makeover was accomplished using the new palette, which warms to help accelerate lightening, and a roller-inspired technique. Watch Presley Poe transform her client in this video!
by Anne Moratto
Nine Zero One Celebrates 10 Beautiful Years
The celebrity-attracting salon and its owners threw a party in Hollywood to raise a glass to a successful decade in business. The crowd was star-studded.
by Anne Moratto
New Sola CEO Looks Forward To Empowering 15,000 Independent Salon Owners
"There’s nothing more powerful than a group of passionate and creative business owners galvanized around a common mission."
by Anne Moratto
This Salon Used to Be the Hotel's Storage Unit
This Las Vegas salon owner visualized a space that was cozy and inviting. See how she converted a storage area into a full-service salon that welcomes guests from all over the world.
by Anne Moratto
She Drove 150 Miles a Day to Beauty School and Realized Her Dream
Nearing 40, she knew this career was what she wanted and nothing was going to get in her way.
by Anne Moratto
Intercoiffure Lifetime Achievement 2019 Icon Award Presented to Jim Markham
Creator of Pureology and ColorProof, Jim Markham's long and successful career in beauty was honored at a gala in New York.
by Anne Moratto
Top 3 Tips for a Fiercely Beautiful Foilayage
A balayage effect can be achieved using creatively placed foils. This artist shares his three "must-do" moves for a foilayage finish.
by Anne Moratto
Bowlayage: What Is It and When to Use It
Why these colorists head to the shampoo bowl to get the results they want in less time.
by Anne Moratto