Scary Good Halloween Haircolor by Guy Tang
A deep, dark purple and a flame-orange spice from Guy Tang using #mydentity.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Get the Look: Beautiful Mixed Braid
Taking texture to a beautiful new level in this look. Get the steps and products used.
by Anne Moratto
What Are the Five "F" Words for a Successful Future?
This list comes from an Emmy-nominated hairdresser who hit a personal bottom and then rose to the top, following this "F" word formula.
by Anne Moratto
New Pravana Balayage Palette Heats-Up to Accelerate Lightening
This new balayage tool is engineered to mimic natural body warmth in targeted areas to improve the lightening process.
by Anne Moratto
Not All Balayage Is Created Equal
While clients can still confuse balayage and ombre, fall is the perfect time to educate them on these warmer tones.
by Anne Moratto
Mocha Rose Effect Using Pravana Vivids
Muted, antique rose hair color formula from Pravana artist Aspen Rae delivers a mocha rose effect.
by Anne Moratto
Copper Fire Hair Color: Diamond Strike Technique from Aloxxi
Aloxxi Creative Team members Teri Dougherty, Michael Dueñas and Peggy Wright use their Diamond Strike Technique to create a copper fire hair color.
by Anne Moratto
Beauty Therapists Transform Clients in So Many Ways
With National Mental Illness Awareness Week (October 6-12) upon us, we are thinking about the many ways that licensed beauty pros extend empathy, energy, and healing touch.
by Anne Moratto
SPARKS Future-Forward Hair Color Launches
SPARKS introduces 86 permanent shades across 8 tonal families formulated with the DUAL ACTION COLOR SYSTEM: an advanced system comprised of two exclusive technologies that work simultaneously during the color process
by Anne Moratto
Service Spotlight: Nioxin Head Spa Refreshes and Reboots the Scalp
Nioxin invited guests to experience this revitalizing scalp service while also learning about the importance of scalp health as it relates to hair health and condition.
by Anne Moratto
How Leonardo da Vinci Wrote the Recipe “For Making Hair Blonde”
The Italian genius and his discoveries in the field of cosmetics helped pave the way for the beauty industry of today. A new exhibit in New York is celebrating the man and his work.
by Anne Moratto
Updo Inspiration for Holiday Hair
These stunning examples of styling are perfect for holiday parties, winter weddings, and even cozy at-home date nights. Watch them come together in videos, too.
by Anne Moratto
12 Tips for the Best Highlights
Number one is teasylights. Saturation, tension, and working with a board are some other highlights on this list of highlighting tips.
by Anne Moratto
How-to Remove Oil-Based Color and Direct Dyes
Tough-to-budge hair color take note: these two Malibu C products are not playing.
by Anne Moratto
Cherry Blonde Is Fall's Sweetest Color Trend
It's duskier than a rose and not as deep as a true red, Cherry Blonde hair color is a soft, sophisticated way to enter fall.
by Anne Moratto
HOW-TO: Get the Formula for This Grown-Up “Lizzie McGuire” Blonde
A reboot of the Disney Channel show “Lizzie McGuire” will feature Hilary Duff as grown-up Lizzie with really great hair. Get the formula and process here for this sunny blonde.
by Anne Moratto
How to Build a Beauty Brand
Success strategies from Anne Maza of Olivia Garden, the co-owner of a company that has celebrated 50 beautiful years.
by Anne Moratto