MENU
SEARCHShe trusted longtime stylist, Nikki Lee, to do this transformation. Get the Joico formula here.
This week, actress Emma Roberts came into Los Angeles salon, Nine Zero One, and went from a dark “American Horror Story:1984” brunette to a sunny honey blonde. Co-owner and co-creator of In Common, Nikki Lee (@nikkilee901) did both the color and cut and then teamed up with Seama Eftekhari to add length and luscious fullness with Great Lengths hair extensions.
“Honey got a new do!” Lee exclaims. “Emma is proving that not everything is going to be icy this winter. Instead we’re keeping things warm. Since we knew we wanted to go long with her hair we wanted to make sure the blonde wasn’t platinum-looking. Keeping it in this honey tone gives us a more natural and classic vibe for this holiday season.”
Lee used Joico’s Blonde Life Lightener for a controlled lift while maintaining hair integrity. “Emma has been many colors for various roles so keeping her hair healthy is always our first priority. After her color correction from brunette to blonde, I treated her hair with In Common’s Crystal Cashmere in-salon treatment.”
And the take-home treatment? Magic Myst Mini
Formula
Formula 1: (decolorizing) Color Intensity Eraser with 10 Volume LumiShine Developer
Formula 2: (Highlights) Blonde Life Powder Lightener with 20 Volume LumiShine Developer working up to 30 Volume
Formula 3: (In between foils) LumiShine Demi-Permanent Liquid 9NV + 8N with 5 Volume LumiShine Developer
Formula 4: (Root Tap) LumiShine Demi-Permanent Liquid 6N + 8N + 7V with 5 Volume LumiShine Developer
Formula 5: (All over toner) LumiShine Demi-Permanent Liquid 10SB + 9V + Clear with 5 Volume LumiShine Developer
EMMA BEFORE (below)
Schwarzkopf Professional ambassador Carly Zanoni shares the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.
From gray blending to glossing services, stylists are redefining low-maintenance hair color and building more consistent, profitable salon business.
Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness
Craft with confidence, challenge your creativity, work from inspiration. Prepare your chair for every canvas with Moroccanoil's expanded color lines and advanced technology.
Sponsored by Moroccanoil
Create a look of quiet luxury with this modern take on ombré, featuring beautiful dimension and depth with strategic pops of blonde around the face and ends. The initial effect is bright and beautiful, with purposefully placed depth creating longevity as the hair grows out.
A master colorist on why great hair color is never “simple.”
Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella
Oligo Professionnel, the Montreal-based hair color powerhouse, expands beyond the salon with a new routine-driven system designed specifically for blondes and those with highlighted hair.
These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.
Ahead of the Winter Olympics, Alysa partnered with St. Louis–based color specialist Kelsey Miller to elevate her DIY bleach work into clean, high-contrast halo placements.
PRAVANA Sugarcoated expands the ChromaSilk VIVIDS line with two new pink shades, Juicy and Crush.
Blonde hair is as All-American as baseball, apple pie, and Stars and Stripes forever. And as America approaches her 250th birthday next year, we celebrate the birth of the Global Blonde.
Two reds that get raves, these looks were designed using Alfaparf Milano. Get all the steps, processing, and expert tips to add these recipes to your rotation.
Many colorists and blonde specialists have been enthusiastic about Pantone's 2026 Color of the Year, creating some of the purest platinum looks in celebration of the pick. Check out some of our favorite Cloud Dancer creations and collections.
To kick off the year fresh, actress Emma Roberts has undergone a major 7-hour color transformation going from Copper Red back to her iconic Iridescent Golden Blonde. The transformation was created by Wella Professional Global Ambassador Nikki Lee.
