
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
1,500 exhibitors will present their latest and greatest in spa, nails, salon, cosmetics, and beauty.











Beauty Düsseldorf
From March 6 - 8, 2020, BEAUTY DÜSSELDORF will provide 55,000 national and international trade visitors with a complete range of new beauty and wellness products, body care concepts, modern treatments, scientific insights and innovations presented by 1,500 exhibitors and brands in five halls, in addition to a practice-oriented education program.
“Key features of BEAUTY DÜSSELDORF are its professional, communicative atmosphere and top-class services in all areas creating perfect conditions for maintaining contacts and doing business,” says BEAUTY Director Hannes Niemann.
The exhibition segments Foot as well as Wellness & Spa (Hall 9), Cosmetics Order (Hall 10), Cosmetics C&C (Hall 11), Nail (Hall 12) and Accessories & Bijouterie (Hall 13).
On the stages, renowned speakers will talk about current trends and share key tips for daily salon practice. Companies will showcase their products and experts will introduce the audience to their current products, colors, looks and trends, allowing them to watch their latest techniques up close.
Current Themes from Medicine, Science and Practice
At the “Reviderm Trend and Medical Skin Care Forum” in Hall 10 speakers will share latest news from medical and scientific fields as well as other subjects of importance to beauty and health. The lectures can be attended without prior registration and admission is included in the trade fair ticket.
BEAUTY Web S@lon in Hall 10
At the BEAUTY Web S@lon trade visitors will get information about marketing their business online and get tips about Internet, social media and digital communication techniques in six daily workshops.
Awards
At BEAUTY, two coveted awards will be presented: "A Life of Beauty" and the “Golden Mask for Make-Up Artistry.” During the Gloria Gala, the publishing house “KOSMETIK international” will recognize individuals and companies for their achievements and performances with the “German Cosmetics Award Gloria” in various categories.
Learn more about exhibiting, visiting, registration, and ticket prices https://www.beauty-duesseldorf.com.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai