Redken Formula for this Shiny, Dimensional Brunette
Mandy Moore was a showstopper at this year's Emmy Awards and her gorgeous hair color was created with Shades EQ.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
HOW-TO: Off-Scalp, Freehand Color Placement
Natural-looking, subtle blonde effects are achieved with new Affinage Spirt Lights.
by Anne Moratto
CORRECTIVE COLOR: Removing Layers of Fashion Tones
The struggle is real but it can be done with a thorough consultation, some good products and patience.
by Anne Moratto
COLOR CORRECTION: Removing Layers of Fashion Tones
Correcting this won't-budge color and achieving realistic results required a good consultation, great products, and patience.
by Anne Moratto
New Hybrid Beauty School Launches in Los Angeles
Neihule Salon + Academy, the new hybrid beauty school and full service salon in downtown Los Angeles, was founded by industry veterans Yvonne Neihule and her husband, Atouzo Neihule, who come to this new venture with a combined 35 years of experience in the world of professional beauty.
by Anne Moratto
Salons Support Victims of Child Abuse
Eufora makes it their mission each year to conduct a variety of fundraisers, from bake sales to raffles, to benefit Childhelp, a non-profit that aids victims of child abuse. This year marks the 12th annual fundraising campaign, and over $23,000 was raised for the charity.
by Anne Moratto
Introduce Your Beauty Brand to the World with The California Pavilion
The California Trade Alliance (CTA) helps emerging and established beauty brands exhibit at shows around the world by being part of their larger presence in their California Pavilion.
by Anne Moratto
When a Haircut Saved a Life
When his favorite stylist noticed something, this client had reason to thank her for more than a good cut.
by Anne Moratto
Feeling Tired and Uninspired at the Salon? Here's How You Can Thrive
Two consultants and coaches on a mission to raise the beauty industry’s awareness of the connection between salon work, wellness concepts and its impact on career satisfaction and ultimate happiness.
by Anne Moratto
The Cold Truth About Creating a "Nordic Blonde"
When your client wants to be platinum but they have used dark brown box dye and then bleached their hair--five times--to remove it, the struggle is real. But here's what you can do to overcome and level up.
by Anne Moratto
What Every Young Man in Your Life Needs to Jump Start Good Grooming
New Johnny B Juniors is a line designed for boys, ages 3-13.
by Anne Moratto
Landmark CA Legislation Defines "Independent Contractor"
AB 5 does provide relief for establishment owners that both work as stylists themselves as well as rent booth space.
by Anne Moratto
Ellen DeGeneres Goes Wig Shopping
As you gear up for the weekend (because Friday is a hairdresser’s Monday!), we offer you a little lighthearted hair humor. Enjoy!
by Anne Moratto
Brownie Points: Tips for the Richest, Deepest Brunettes
“This was a melting technique where I based, lowlighted, and glazed to tone down for the fall/winter over our previous spring/summer lightening processes.”
by Anne Moratto
New Moroccanoil CEO Shares Big Plans
In June, Moroccanoil announced the appointment of Jay Elarar as chief executive officer.
by Anne Moratto
Top 3 Tips for Achieving a Great Undercut
Undercuts--hidden or ultra-visible--are statements of personality. A bit of flair for the hair and something that puts a smile on a client's face. Here's how to make them great.
by Anne Moratto
Please Put Brunette Back in the Pile of Hair Color Options
This artist is leading #TheBlondeResistance, hoping clients--and stylists--will give brunettes the love and respect they deserve.
by Anne Moratto