
STMNT Grooming Expands into Shave Care
STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.
A photo campaign that features real-life heroes and their personal style, ramped-up a bit by Toni&Guy.

Toni&Guy
Toni&Guy CEO Zak Mascolo and the Toni&Guy Artistic Team celebrate timeless style and the incoming holiday season with a photo campaign featuring Dallas influencers being fabulous at an Instagram-able dinner party. Shot inside The Joule’s Penthouse, the holiday looks were inspired by the existing style of each trendsetter, but with a TONI&GUY elevated touch – through hairstyling, bold makeup or unique accessories.
Toni&Guy chose these specific Dallasites due to their incredible stories of perseverance and determination. The campaign features WNBA athlete Isabelle Harrison, premiere Fashion Event Producer and couture model Jan Strimple, Beach Volleyball player and Equine Photographer Katie McCutcheonand Kyle Shiels, Founder and CEO of Uncommon Man, a custom Luxury Menswear clothier.

Toni&Guy
Before the shoot, the Toni&Guy Artistic Team sat down with each of them to discuss their style, style inspiration and collaborate on fashion and hair styling for the campaign.
“We didn’t want to change the style of these Dallas icons but collaborate with them to create this one-of-a-kind campaign,” Mascolo says. “The atmosphere during the shoot was incredible and it was an honor to work with Jan, Isabelle, Katie and Kyle.”
With over 50 years of experience, Toni&Guy is an international icon and leader in the hairdressing industry, setting new standards for hairdressers and making education available globally. Toni&Guy is renowned for providing clients with Italian finishing and English precision cutting personalized to fit everyone’s needs and lifestyle. For more information on Toni&Guy visit www.toniguy.com

STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.

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