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SEARCHThe annual competition expanded this year to include more categories, encompassing even more artistry and opportunity to be recognized.
GRAND PRIZE WINNER 🏆, Kelsey Pebler @bohobrushed! Judges were stunned by this look. Kelsey truly showed her artistry by going for something less conventional and very technically challenging. All aspects of this image supports the overall vision and the judging team was blown away.
On October 27 in Culver City, CA,Pravana hosted a party for the 10-year anniversary of their hair color challenge and celebration of artistry. The Show Us Your Vivids (now, Show Us Your Artistry) competition has been an annual opportunity for colorists to demonstrate their vision, talent and technique. Each year, Pravana puts a spotlight on the winners, including them in brand initiatives and media opportunities.
This year’s winners competed in eight different categories and they included awards for brand specialists and educators. And the winners are:
GRAND PRIZE WINNER, Kelsey Pebler @bohobrushed
VIVIDS Category WINNER, Erica Keelen @ericakeelen_hair_love
Chromasilk Category WINNER, Melody Larissa @ml_methods
Lightening WINNER, Sarajane Maples @blushandmane
Artistic Educator WINNER, George Blanco @georgeeblancoo
Star Student WINNER, Aubrey Petty @artistrybyaubrey
Video Category WINNER, Amanda Stone @yourfavoritehairstylist
Fan Fave Category WINNER, Consuelo Rincon-Diaz @consuelo_loveshair
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
The 2026 Faces of Sola Visionaries encompass industry leaders driving innovation and meaningful change on their own terms.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
A new professional smoothing collection designed to help stylists control frizz and humidity while maintaining natural-looking results.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
A new report criticizes the regulations' impact against students and entrepreneurs.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
amika's new Stylist Circle is a community-first model designed to reflect and support the full spectrum of today's working stylists. Find out how you can join.
