
Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Look for layered mullet shags, bowl-cut Caesar bangs, replicated perm sets and chunky paneled highlights in this colorful collection.

Gracie Hagen / Fashion: JOHNNA/ Hair Color: Keune and STAINO by evo/ Styling Products: evo
Vibrant, quirky and colorful would describe the inspiration behind the new hair collection by Chicago’s top eco-friendly salon, BOSS HAIR GROUP@bosshairgroup. Led by BOSS owner and Creative Director John Blue, the collection evokes nuances of punk, rave and club vibes from decades past. Layered mullet shags, bowl-cut Caesar bangs, replicated perm sets and chunky paneled highlights take center stage in this electric, neon-pixilated hair fantasy throwback.
E R Y N N (photo ABOVE)
Color: Alison Lewis/ Cut + Style by Ramona Villanueva/ Makeup: Janis Marino
Formula: Hair was foiled in a brick lay pattern with Keune Ultimate Cream Lifting Powder and 30 volume, following the shape of the head. All remaining hair was colored with Keune Semi color 4.53 + 5.56. Highlighted hair was then toned with Keune Semi Color 8.52 and processed for 20 minutes. Prior to cutting, hair was primed with evo's Day of Grace pre-styler, and then finished with Whip It Styling Mousse and Liquid Rollers for curl definition.
To achieve this shaggy cut, short rounded vertical layers were added for volume around the face, while the guide for the haircut was created in her new fringe. Hair was then diffused upside down for extra lift and teased only at the roots to not disturb the curl pattern when 100% dry. For maximum lift at the root, Haze was applied for grit, body and volume. For ultimate volume, hold and intensity, the style was finished with evo's Shebang-A-Bang.

D A N I E L
Color: John Blue
Cut + Style: Aaron David
Makeup: Janis Marino
Formula: Two triangle sections (from center to left parietal, and from center crown to right) were created. Keune Ultimate Cream Blonde Lifting powder and 20 volume was used, pulling Keune Semi Color 7.44 from scalp to ends. After rinsing, evo STAINO color was foiled in pinwheel slices, alternating Neon Yellow, Fuchsia + Clear and Lavender. For the haircut, clippers were used to fade the nape and sides, while square layers were cut on top. Texture was added using a combination of point and slide cutting, as well as the use of thinning shears to remove weight.
Hair was prepped with evo’s Head Mistress cuticle sealer and finished with Box O’ Bollox texturing paste to piece and define for separation.

C O L L I N
Color: Alison Lewis
Cut + Style: Aaron David
Makeup: Janis Marino
Formula: Keune 4 Semi Color was applied from scalp to ends for a rich, shiny finish. To get the look of disconnection, square layers were cut with graduation. Clippers were then used to mid fade, while blending with a shear over comb technique. Texture was added by using a slide cutting technique. Hair was prepped with evo’s Head Mistress cuticle sealer, flat-wrapped and finished with Box O’ Bollox texturizing paste to smooth and maintain shape for style.

Gracie Hagen / Fashion: JOHNNA/ Hair Color: Keune and STAINO by evo/ Styling Products: evo
L U B A
Color: John Blue/ Cut + Style: Anna Jackson/ Makeup: Janis Marino
Formula: Hair was backcombed in diagonal slices under the parietal section from front hairline to nape on both sides. Keune Ultimate Power Blonde Lifting Powder and 20 volume were foiled in. Next, Keune Semi Color 6.43 + clear was applied from scalp to ends, processing for 20 minutes. The highlighted ends were toned with 8 parts Keune Clear semi color and 1 part 6.66 Semi Color.
This shaggy mullet was entirely point cut, while the bangs and front layers were left completely disconnected from the back and the top. Hair was diffused and finger styled before finishing with two different sized irons: a 1" and a 1/2". Hair was finger-manipulated, giving additional volume and separation to the curls. evo’s Salty Dog spray was misted at the root for voluminous texture, while Liquid Rollers was distributed through the midsection and ends for maximum curl before drying. After the hair was dried and diffused, the ends were treated with Casual Act moulding whip for definition.

C E L I A
Color: John Blue
Cut + Style: Ramona Villanueva
Makeup: Janis Marino
Formula: 2" symmetrical crescent sections were created from a center part, placing Keune Ultimate Power Blonde Lifting Powder and 30 volume in back to back slices. The remaining hair was colored with Keune 6 Semi Color for a natural finish. After processing for 30 minutes, the hair was towel blotted and colored with pre-lightened crescents in vertical slices. The colors used alternated between evo STAINO Colors: 1 gram Cobalt, 2 grams Lavender, 17 grams clear and 2 grams Flame, 1 gram Neon Yellow, 1 gram Fuchsia and 16 grams clear. The model was processed for 20 minutes.
To achieve this undercut bob, the back was cut with clippers just below the occipital bone. The perimeter was cut blunt and left squared to avoid the appearance of an A-line bob. This minimal style called for slight point cutting without layers for softness at the perimeter. Hair was flat wrapped with evo’s Root Canal volumizing spray and finished with Miss Malleable flexible hold hairspray to tame any flyaways around the hairline.
RETRO VIBRANCE CREDITS
Hair: BOSS HAIR GROUP team Chicago - @bosshairgroup
Makeup: Janis Marino
Photographer: Gracie Hagen
Fashion: JOHNNA
Hair Color: Keune and STAINO by evo/ Styling Products: evo

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram

Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness

Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella

milk_shake proudly celebrates Global Artistic Ambassador Shelley Lane and her latest editorial collection, LAMINAR.

Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella

Justin Toves-Vincilione and Mat Wulff, creative directors and the hair, makeup leads on this Ulta Beauty shoot, say the goal of each service is to provide the client with star treatment, while also remembering that the beauty professional is a star in their own light.

Building on last year’s Neon Arcade, GlassCandy shifts from neon to daylight with softer movement, confident shape, and wearable polish, created by Creative Director Anthony Edge and the EDGE Artistic Team.

Each year, Oribe turns its holiday gift sets into works of art and 2025’s “Golden Threads” collaboration with Finnish artist Kustaa Saksi is no exception. Inspired by mythology and master craftsmanship, the limited-edition collection blends luxury with meaning, transforming salon retail into an elevated client experience. See how Flaunt Hair Salon brings the collection to life with immersive displays, team engagement, and record-breaking holiday sales.
Sponsored by Oribe

Fifteen years after its debut, Oribe’s Dry Texturizing Spray remains a true styling icon. From backstage at fashion week to behind the chair, this cult favorite continues to define volume, texture, and effortless glam for a new generation.
Sponsored by Oribe

Sebastián Forner and Víctor Fernández present A-temporal 01, a hairdressing collection born from the pulse of the street and the wealth of experience gained through years of observing, listening, and adapting to real clients.

An award-winning British colorist, Court says this collection was created to help colorists "utilize natural lift to create beautiful images."

Classic meets current in a lookbook designed to inspire — and achieve — the hair of everyone’s dreams.

In one of his most recent project, Gray directed the hair for an OWAY Men’s Editorial, a striking visual story captured by photographer Stockton Johnson.

Beauty, fashion, and environmental consciousness converge in a cross-discipline collaboration at Bankhead National Forest.

Breanne Gershon, a Canadian hairstylist, makeup artist, and educator, is a finalist for Styling and Finishing.

Bold and bright, this is UK stylist Carol Ritchie's Spirited collection.

Farouk Systems' Mego Ayvazian, Vice President of Education and Shows, is proud to introduce the 2025 CHI Harmony Collection.