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Keeping Colors Bright and Beautiful, New Pravana Color Enhancers

If you've taken the time to create it, help your client maintain it.

Anne Moratto
Anne MorattoDirector of Brand Content Strategy, MODERN SALON and NAILS
Read Anne's Posts
December 2, 2019
Keeping Colors Bright and Beautiful, New Pravana Color Enhancers

Purple People Pleaser

Photo Courtesy of Pravana

1 min to read


With bright colors often being so time-consuming to achieve, it only makes sense to help your client maintain them. Color Enhancers are PRAVANA’s all-new temporary, color-depositing conditioners that can be used for an amped up weekend color or to refresh VIVIDS. They’re formulated with PRAVANA’s exclusive REUNITE MENDING TECHNOLOGY which helps to mend split ends so hair is smoother and more manageable.Color Enhancers last up to seven washes and are available in Aqua, Pink, Blue, Silver and Violet.

In the video below, PRAVANA Collective and Color Enhancers campaign artist Taylor Rae (@taylorrae_hair) shows stylists how to level up their color care offerings behind the chair using the all-new Violet shade!

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Purple People Pleaser

Photo Courtesy of Pravana

TO USE:

  1. Shampoo and towel dry hair.

  2. Distribute Color Enhancer through hair and leave for 5-10 minutes. For overly porous hair, lightly condition before applying Color Enhancer.

  3. Rinse then style!

Virtually try the shades on here: https://www.pravana.com/product-feature/color-enhancers/ (Powered by the Perfect365 app)



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