Joico welcomes two new artists to their roster of colorists, educators, and social media mavens--Gina Bianca and Olivia Smalley—who come on as representatives across all Joico care, styling and color lines.

Smalley joins “Joico Brand Storyteller” while Bianca has been named “Joico Global Salon Business Expert.” Bianca brings along her strengths in educating hairstylists as artists and business owners, while Smalley brings to the table social media savvy and keen insight into what works for pros and the public today. Both have grown their own personal business and brands from the ground up, connecting with their audiences and building relationships along the way.

“We’ve been partnering with both Olivia and Gina for the past couple of years – working with them for specific initiatives – and as our relationships grew and they discovered more about the brand, we both wanted to continue working together and in a deeper way,” says Valerie Robinett, senior director, communications and digital marketing for Joico. “Joico searches for artists to create a true and meaningful partnership, and we’re so happy we’ve found two brilliant stars we’ve connected with to become part of our ‘joi-ful’ family. We’re thrilled they’ve come on board with us and cannot wait for the great content we’ll create together, and to showcase their talents across the U.S. and around the world.”

As exclusive, professional stylist spokespersons for the brand, Smalley and Bianca will be creating content around color techniques and formulas, while also creating and helping launch new education curriculums for Joico.com’s new Education on Demand, connecting with audiences through Facebook Lives, live at shows across the country and of course on their social channels, and helping to build salon businesses.

MEET GINA BIANCA
Advice for 2020...
Don’t send your staff to a class...GO WITH THEM!

Most proud of...
My Mastermind group – it’s my online education platform where I create hair, business, and marketing content for my members, plus, we have amazing group support. Mastermind was an idea that turned into something so beautiful because it helps create and sustain amazing relationships. We meet in class, but we have a place to grow besides Instagram. I love building relationships with my followers and helping them through their growth. 

My gift to you...
I truly love teaching. I am gifted in being able to break down anything for all levels to understand. My followers love my business content and my honest insights about the climate of the industry today.

On the personal side...
The real me is a down-to-earth person who values love, learning, and giving back. I’m engaged to the best guy ever, we have two beautiful puppies, and can’t wait to have a family together. In my free time, we play Mario Kart, travel, watch shows like The Office and Law and Order SVU. I am the same as everyone else -- just trying to make a difference, take care of my family, and love what I do every day!

Need this stranded-on-a-desert-island product:
Beach Shake Texturizing Finisher.

A day in my favorite city...
Las Vegas is one of my favorite cities, and the place I have spent the most time traveling. Here’s my typical arrival routine:
• In and Out Burger upon landing, to slam a double-double with no tomato, fries, and a lemonade.
• Check in to The Four Seasons Las Vegas (an affordable yet gorgeous property) – it’s on the quiet side of the strip and has an AMAZING spa!
• Dinner at Giada (make sure you go with a lot of people so you can taste EVERYTHING on the menu, including her espresso martini.
• Take in some shows: Lady Gaga has a residency there, so if she’s playing I am there! Carrot Top has THE BEST COMEDY SHOW on the strip – I’ve seen it many times .

MEET OLIVIA SMALLEY
Advice for 2020...
Keep up with social media consistently. Growing an online presence helps to grow an offline presence. It is what will get clients in your chair, get brands to notice you, and open up opportunities you could have never dreamed of.

Most proud of...
Joining Joico. This has been a dream of mine for so long, and I’m extremely excited and honored to be joining this team. This is definitely the biggest milestone I’ve hit.

My gift to you...
I combined all of the tools I have in blonding and content creation, and heavily promoted it online to build a solid following. I plan to use that expertise to help you master your own lightening skills, and then share that newfound talent with the world.

On the personal side...
I am sensitive. Most people forget that there is a human being on the other side of the screen; and things can (and do) get to me. Luckily, I don’t have too many online “haters,” but this is why I always take other people’s feelings into consideration.

Need this stranded-on-a-desert-island product:
Weekend Hair Dry Shampoo – because I’m assuming this desert island won’t have a shower for me to properly wash my hair!

A day in my favorite city...
I live in Fort Lauderdale and spend as much time as I can there, because I love it! Here are my faves: • El Camino for great drinks, tacos, and atmosphere.
• Big City Tavern has amazing food and is a local hot spot.
• Louie Bossi’s has the best authentic Italian food.
• Montce Swim is where I find all my cutest swimwear.
• The Wandershop is my favorite boutique in all of Fort Lauderdale.

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