
Joico Artist Styles Lady Gaga for Her "House of Gucci" Starring Role
Celebrity Hairstylist Frederic Aspiras designed the hair fashions to take the character Patrizia Reggiani from the 1970s to the 1990s.

Celebrity Hairstylist Frederic Aspiras designed the hair fashions to take the character Patrizia Reggiani from the 1970s to the 1990s.

Joico Global Business Expert, Gina Bianca, shows you how to go from dark to light in a single service.

The program is designed to support professional salons and hairstylists navigate what will be a “new normal” through encouraging and motivational tools, and education from their favorite artists.

This digital education event is intended to repair a damaged industry through education for all hairdressers about all hair textures.

"We decided to bring up the blonde and add some depth in to her hair to break up her old color. When you continue to lighten the hair over and over, it eventually starts looking more solid, so adding depth back in really helps keep dimension and make that blonde POP!"

Henkel North America’s Beauty Care Hair Professional brands have teamed up with a service provider and launched a comprehensive initiative to showcase their dedicated support to the hairstylist community with an e-commerce affiliate program

The 24-hour live stream event will begin in Australia and move its way west across 13 time zones to the Americas.

How to create a seamless blend.

Henkel North America’s Beauty Care Hair Professional will donate $200,000 to The Professional Beauty Association (PBA) to support the PBA COVID-19 Relief Fund, designed to help support licensed beauty professionals who have not been able to work or are experiencing financial hardships due to the COVID-19 outbreak.

Influencer, colorist and salon owner Larisa Love (@larisadoll) is tackling this quarantine situation the way she tackles a tough color correction - head on!

This is being updated, constantly, as more and more beauty industry brands are stepping up and looking for ways to help salons and stylists.

Get the details for this makeover for a client who drives 6 hours to meet with her favorite colorist.

Henkel, the parent company of Sexy Hair, Pravana, Joico, Schwarzkopf Professional, Guy Tang #Mydentity, Alterna and Kenra, launched comprehensive global solidarity program to support affected communities, employees and customers.

This client tried someone new and was not happy with the results. Get the details for the color correction once she returned to her favorite colorist.

7 months of regrowth and brassy ends may be a challenge for some, but not for one of MODERN's favorite colorists. Details here.

A customized Shaggy Lob gives your client the change she wants along with styling options such as an updo or ponytail.

Read about why Joico has tapped these two stylists to share their love of all-things hair.