Henkel North America’s Beauty Care Hair Professional will donate $200,000 to The Professional Beauty Association (PBA) to support the PBA COVID-19 Relief Fund, designed to help support licensed beauty professionals who have not been able to work or are experiencing financial hardships due to the COVID-19 outbreak.

Henkel North America’s Beauty Care Hair Professional, which includes leading professional brands such as Alterna, Joico, Kenra, #mydentity, PRAVANA, Schwarzkopf Professional, Sexy Hair and Zotos Professional is a proud Visionary Member of PBA and supports the organization through membership, volunteer efforts and advocacy for the professional beauty industry.

“Hairdressers are at the heart of what we do. This is a time to come together to show our support and positively impact our hairdresser community,” said Stefan Mund, Regional Head, Henkel Beauty Care Hair Professional North America. “Our business consists of salons, hair stylists, barbers, educators and end consumers who visit their stylists and salons. We want to do our part to help salon professionals to get back to work successfully.”

“We are thrilled that Henkel has contributed to the PBA COVID-19 Relief Fund, which supports licensed beauty professionals experiencing financial hardships during this unprecedented pandemic,” shares Steve Sleeper, executive director of PBA. “Henkel’s support directly enables more bills to be paid and necessities to be purchased, while showcasing the sheer strength and unity of this industry.”

To further demonstrate support, Henkel’s Beauty Care Hair Professional is donating over 200,000 units of hair product and monetary funding to organizations such as Beauty Changes Lives, Dress for Success, Seattle’s Union Gospel Mission and Project Beauty Share, reaching frontline employees in hospitals and those in need in major hot spots – Los Angeles, New York and Washington.

Henkel is fully committed to support efforts around COVID-19 across the globe, and recently launched a comprehensive global solidarity program to support employees, customers and affected communities. Henkel corporate will donate €1m to the WHO/UN COVID-19 fund–  €1m to support regional organizations and 5 million units of personal and household hygiene products to aid communities in the fight against the global pandemic.