Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Team from Arrojo Salon Wins the L’Oréal Professionnel US Color & Style Trophy
The winning team will travel to Milan in March to represent at the worldwide competition.
February 3, 2020
The winning look by Arrojo Salon
1/20
3 min to read
Arrojo Salonfrom New York City, NY with team members: Madison Dittman, Hissa Igarashi and Tene Lee were awarded as the second ever Overall Winner of L’Oréal Professionnel US Color & Style Trophy. As the Overall Winner, Arrojo Salon will be the US representative to compete in the worldwide competition in Milan, Italy on March 31, 2020. Color & Style Trophy is the longest running hair competition in the world and now in its 65th year.
L’Oréal Professionnel US Color & Style Trophy was held on Sunday, February 2, 2020 at The Ritz Carlton, Marina Del Rey, CA with 200 guests in attendance. There were 126 entries for 5 categories.
Aside from Arrojo Salon, the following salon teams were the winners and runners-up in each category:
• EDITORIAL AWARD Winner: EL SALON, Denver, CO. Team Members: Ron Lopez, Joel Pelanek and Katelyn Simkins
Runner-up: MATTHEW MORRIS SALON AND SKINCARE, Denver, CO. Team Members: Julia Taffet and Alexia Lienhard
• TEXTURE AWARD Winner: SLOANE STEVENS SALON, Homer Glen, IL. Team Members: Sara Beth Murphy and Lindsay Olson
Runner-up: MARZIA SALON San Francisco, CA. Team Members: Christina Choi, Mary Jane Smith, Scott Smith, and Kingmond Young
• FUTURE TREND AWARD Winner: STUDIO BRANCA SALON AND SPAS, St. Louis, MO, Team Members: Anna Andrews, Callie Andrews, Carrie Auchly, Maggie Haberberger, Alis Mergenthaler.
Runner-up: THE LEMON LAB COLOR STUDIO, Atlantic Beach, FL. Team Member: Sophia Ance
• CUTTING AWARD Winner: LUXE LAB, Santa Monica, CA. Team Members: Luisana Luna, Meoldy Rochelle Russ and Lauren Sill
Runner-up: DOP DOP SALON, New York, NY. Team Member: Yuki Yasui
• NEW TALENT AWARD Winner: ARROJO, New York, NY Team Members: Madison Dittman, Hissa Igarashi, and Tene Lee
Runner-up: STUDIO BRANCA SALON AND SPAS, St. Louis, MO. Team Members: Callie Andrews, Sarah Blackburn, Madison Coffman, Desiree Drury, and Jessica Peanick
Additionally, there was a People’s Choice Award that went to Matthew Morris Salon and Skincare, Denver, CO with team members: Shea Petersen and Summer Verrett. Their entry was voted by the public on colorstyletrophy.com between October and December 2019.
The evening also featured a hair presentation by US L’Oréal Professionnel Artistic team with stylists Matthew Collins, Jennifer MacDougall and Drew Schaefering, and Colorists Nancy Braun, Jo Blackwell-Preston and Min Kim supported by Jessica Gonsalves, Sebasatian Langman-Kirtley and Jessica Todd. Their show Frenchness Interpreted, brought to life the French vision of beauty.
There was a second performance entitled Emotive Feelings by guests Brooks and Brooks featuring Sally Brooks, Jamie Brooks and Grace Dalgeish. These renowned hairdressers from the UK have been honored as British Hairdresser twice, as well as London hairdresser of the year, three times.
The event culminated in a poolside cocktail celebration where nominees, runners-ups and winners celebrated their achievements together with all the attendees.
More In The Know
The Doux Launches Roblox Hair Salon Game Celebrating Textured Hair and Entrepreneurship
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
by Anne Moratto
House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
by Anne Moratto
The Industry Remembers and Mourns Educator and Artist Dominique LyVar
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
by Angela Reich
Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
by Anne Moratto
Salon Today 2026 Technology Guide
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
by Anne Moratto
Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
by Anne Moratto
Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
by Anne Moratto
Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
by Stacey Soble
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai