Brownie Points: Tips for the Richest, Deepest Brunettes
“This was a melting technique where I based, lowlighted, and glazed to tone down for the fall/winter over our previous spring/summer lightening processes.”
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
New Moroccanoil CEO Shares Big Plans
In June, Moroccanoil announced the appointment of Jay Elarar as chief executive officer.
by Anne Moratto
Top 3 Tips for Achieving a Great Undercut
Undercuts--hidden or ultra-visible--are statements of personality. A bit of flair for the hair and something that puts a smile on a client's face. Here's how to make them great.
by Anne Moratto
Please Put Brunette Back in the Pile of Hair Color Options
This artist is leading #TheBlondeResistance, hoping clients--and stylists--will give brunettes the love and respect they deserve.
by Anne Moratto
Cancer Patients Find Pampering and Healing Go Together
Joy Johnson started Survive and Thrive to offer complimentary spa services to cancer patients. She was inspired by the loss of her mother to cancer and also by the healing she has seen happen when cancer sufferers put themselves into your loving hands.
by Anne Moratto
How to Be a Hair Hero to Someone Suffering with Hair Loss
Hair loss or thinning hair affects so many of your clients and their confidence and quality of life is often severely impacted. This client wanted to share her story, to give other women hope, and to praise the stylist who helped her feel like herself again.
by Anne Moratto
Men's Texture Cut: Adding Volume with Razor Detailing
For a client with fine hair, this technique walks you through the steps for achieving the look and feel of thicker hair.
by Anne Moratto
Here's What It Takes to Be an Award-Winning #LadyBoss
An entrepreneur and innovator, Alicia Grande talks about how she knew she had gold when she discovered her lash serum and how she never lost faith.
by Anne Moratto
Boundless Beauty: Deliver Style Diversity with the Proper Tools
This collection from Olivia Garden, and Artistic Director and International Educator Cherry Petenbrink, demonstrates the diversity of styles that can be achieved with proper tools and technique.
by Anne Moratto
Face Frame Game Strong: Placement Is Everything
Need an example of stunning face-framing highlights to demonstrate the technique? Look no more.
by Anne Moratto
From Blonde to Brunette, Explaining the Journey to a Client
We love a good visual for talking to clients about color processes but this colorist also uses some great, easy-to-understand language to share with a client wanting to go darker.
by Anne Moratto
Man Made: Tips from Top Hollywood Groomer on Styling, Travel, Life
This celebrity stylist has coiffed, cut, and cared for some of the biggest names in entertainment and sports. Her career took off when luck met preparedness. Here's how she got ready and stays that way.
by Anne Moratto
Claim Your Yelp Page NOW
Yes, Instagram is awesome but a Yelp Business Page is also an amazing way to build your business.
by Anne Moratto
Best and Worst States for Women to Live and Work
Minnesota is number one. California is number 16. See where your state ranks on this report from WalletHub.
by Anne Moratto
One Model, Three Looks: The Boss Hair Group Evolution Collection
As one of Chicago’s top eco-friendly, sustainable + cruelty-free salon space, BOSS HAIR GROUP presents their Evolution Model Collection. This photoshoot showcases the hairstyling progression of one model with three different on trend looks, going from long to short.
by Anne Moratto
Cutting Trends from Sam Villa Director of Education
Andrew Carruthers, hairstylist, life coach and Sam Villa Director of Education shared life lessons and presented two cutting demonstrations for Bellus Academy students on Monday, August 12.
by Anne Moratto
A Bangin' Beige Blonde
Balancing a blonde means the right placement of highs-and-lows.
by Anne Moratto