The Details that Makes Beachy Waves Look Modern
The beachy wave style isn't new but to make it look current and relevant, there are a few things that set it apart from last season's look.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Sun Kissed for Summer: Ashy Blonde Bob
A salon duo from a Los Angeles salon collaborated on this cool-girl look.
by Anne Moratto
Fall Men's Hair and Beard Trends
Two educators for Johnny B Hair Care share their thoughts on what men will be wearing, hair-wise, this fall.
by Anne Moratto
The Mini-Kiss Technique: A Quick, Face-Framing Refresh
Like they say, it's in her kiss! Formulas and process here...
by Anne Moratto
Copper Majesty: Collection by Ivan Rodriquez for BioSilk
A celebration of luscious waves, rippling braids, and deep shine.
by Anne Moratto
How Stylists Prepare for the Biggest Night in Fashion
It’s the Oscars of the East, a fashion and beauty extravaganza, and the hairdressers who are asked to style the Met Gala really go the extra mile in their preparation.
by Anne Moratto
Color Correction: Slow and Steady for the Blonde
Time and talent were the two main components in this makeover.
by Anne Moratto
Root Touch-Up and Ashy Goodness
Careful monitoring of the processing and a great toner helped her achieve this awesome ash.
by Anne Moratto
Mauve Opal Formula
And our new fave trend: when the nails match the hair color!
by Anne Moratto
Farouk Systems Welcomes International Distributors with Texas Hospitality
Distributors from around the world celebrate in Farouk’s Texas Backyard
by Anne Moratto
How to Control the Fade: Tips from @keonthebarber
Some guidance on guides from a Master Barber.
by Anne Moratto
Gentlemen Prefer Blonde: Formula and Steps
From brunette to platinum in one session.
by Anne Moratto
Chicago Says No More: Domestic Violence and Sexual Assault Training for Cosmetologists
In many communities, salons are at the center of connection, communication and coming together after disaster and heartbreak. Salon professionals also hear stories from their clients--who open up and share in the chair--that alert the stylists to situations of violence and abuse. But then what?
by Anne Moratto
Johnny B Haircare Celebrates 25 Years of B-ing Really Good
In any industry, 25 years is an achievement but in the beauty business, where things move so quickly, Johnny B has seen sustained growth with no end in sight.
by Anne Moratto
From Grown-Out Roots to Even, Cool Blonde with Dimension
Taking it in phases to protect hair health, Gabie Vossler delivers a dimensional, cool blonde with beautiful tone.
by Anne Moratto
Hair Color Makeover: Dull Copper to Shiny, Dimensional Brunette
The final formula was applied for, literally, 30 seconds.
by Anne Moratto
Global Beauty Devices Market Valued at Over $39 Billion in 2018
The global beauty devices market is expected to reach USD 107.2 billion by 2024. The factors, according to the report, contributing to the growth of the market include the rise in skin disorders, increasing rate of hormonal imbalance cases, an aging population, and growing awareness for beauty devices.
by Anne Moratto