Bumble and bumble Honors Its Heritage While Inspiring the Next Generation
At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.
by Anne Moratto
Introduce Your Beauty Brand to the World with The California Pavilion
The California Trade Alliance (CTA) helps emerging and established beauty brands exhibit at shows around the world by being part of their larger presence in their California Pavilion.
September 18, 2019
2 min to read
Traveling with a buddy—always more fun. And sharing costs—always smart. The California Trade Alliance (CTA) helps emerging and established beauty brands exhibit at shows around the world by being part of their larger presence in their California Pavilion.
Two new trade activities have been added this year: the California Pavilion will be at Cosmoprof India and Beauty Buyer Meetings | Middle East. At last year’s India Cosmoprof show last June, 13 brands from the United States exhibited.
According to CTA, India is the next frontier and participating in the California Pavilion offers brands a platform where their brand can enter and grow in the market.
A hosted Beauty Buyer Meeting platform sets-up pre-scheduled meetings with overseas buyers from retail, e-tail, home shopping TV, pharmacies, spas, and luxury retail. They will focus on specific regions where growth is strong and are underrepresented by trade shows.
SAVE THE DATE 2020
California Pavilion @ Cosmoprof Bologna
March 12-15, 2020 in Bologna, Italy, exhibit with the California Pavilion and meet buyers from all over the world. This trade show draws 265,000 visitors from 70 countries of origin.
Beauty Buyer Meetings Middle East
US beauty brands have one-on-one meetings with buyers from the Middle East at this two and half day event located at the beautiful Oberoi hotel in the downtown business district of Dubai.
California Pavilion @ Beautyworld Dubai
May 31 - June 2, join the California Pavilion at the largest international trade fair for beauty products, hair, fragrances and well-being in the Middle East.
USA Pavilion @ Cosmoprof India
September 2-4, exhibit in the USA Pavilion at Cosmoprof India in Mumbai at this business-to-business event for the fast-growing beauty market in India.
Beauty Buyer Meetings Latin America
Dates TBD, buyers from Latin America and USA beauty brands come together in Panama for two and half days of relationship building, business and entertainment.
What makes these Buyer Meetings unique:
1. The participants are limited to USA beauty brands only.
2. Buyers pay to participate because they want to meet your brand. It is not a vacation for them.
3. CTA is working with most US States and Department of Commerce to provide initial funding to minimize cost and expand exports.
More In The Know
Premiere Show Group Launches "IN FOCUS" Campaign with Award-Winning Ashlee Norman Hair & Team
Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.
by Staff
At House of Wella New York Event, Wella Names the TrendVision North American Winners
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
by Anne Moratto
Celebrity Stylists Yene Damtew and Jamal Edmonds Launch Coil Confidential Summit for Textured Hair Education
Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.
by Stacey Soble
My Salon Suite Launches Client Connect Matchmaker to Drive Member Growth
Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.
by Staff
America’s Beauty Show 2027 to Launch with an Immersive PULSE Gallery Experience on October 13, 2026
A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
by Staff
The Doux CEO Maya Smith Talks Creating New Roblox Salon Game
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.
America's Beauty Show Opens Entries for the 2027 ABS Global Image Awards
This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.
by Staff
At the 8th Annual Daytime Beauty Awards, Matt Rez Receives Outstanding Achievement in Color & Styling
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
by Staff
Where Americans Feel the Most Skin Stress
Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.
by Anne Moratto
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
The Doux Launches Roblox Hair Salon Game Celebrating Textured Hair and Entrepreneurship
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
by Anne Moratto
House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
by Anne Moratto
The Industry Remembers and Mourns Educator and Artist Dominique LyVar
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
by Angela Reich
Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
by Anne Moratto
Salon Today 2026 Technology Guide
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.