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Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
Sometimes a clever word phrase can spawn a whole new marketing campaign. Earlier this year, Karie Bennett, owner of Atelier SalonSpa, in San Jose, California, ran across the description of a recessionista in an online fashion magazine.
Now is the time to beef up the beauty tool offerings in your retail area. A new pioneering Professional Salon Industry Appliances Study, completed by Professional Consultants & Resources, reveals that in 2008 the overall growth of salon appliances was at 8.5 percent, nearly three-times the overall salon industry growth of 2.8 percent.
If you don't have the money to expand right now, but you're looking for a new revenue stream for your salon, here's a quick and free solution: Roll up your sleeves, grab a broom and clean out that storage room.
When it comes to building a client community, Phillipo Caporrella, owner of Phillipostyle in the Fenway neighborhood of Boston, believes in a party atmosphere.
When it comes to checking out clients, things have changed at Frank Anthony salon in Chester, New Jersey. Owner Frank Warner just says no to adding gratuities on slips when checking out - and the credit card processing fees that go along with it.
Extend your skills into extensions and watch your profits grow.
Best-selling author Keith Ferrazzi, who overcame financial hardship to earn a first-class education, kicked off the conference by demonstrating the importance of personal relationships to business success. David Wagner, owner of JUUT Salonspas, illustrated the similarities between his personal triumph over cancer and the journey salons had of surviving through the recent recession. Toni&Guy and TIGI co-founder James Morrison demonstrated how winning attitudes and behaviors push businesses and individuals to reach their full potential. Daniel Amen, M.D., pointed out the importance of the mind-body connection, and shared applicable solutions for overcoming bad habits to build a healthier brain. And, in an inspirational speech that concluded with a heartfelt standing ovation, Aimee Mullins, who was born without fibulae in both legs, shared her heroic outlook that led her to become a world-record holding amputee athlete, model and activist.
The Professional Beauty Association (PBA) kicked off 2011 with another successful International Salon and Spa Exposition (ISSE) in Long Beach, California. Beauty professionals from all segments of the industry turned out in full force for ISSE Long Beach which marks the first of two ISSE shows.
As P&G Salon Professional prepares to host this year's business forum at America's Beauty Show, its CEO Reuben Carranza discusses how the program builds on last year's forum and the attributes he considers most important in a leader. He also offers a preview of some of the other exciting P&G programming we can expect at ABS.
John Moroney, P&G Salon Professional's vice president of business development, outlines the exciting details for "Smart Thinking, Straight Talk, A Salon and Spa Owner Dialogue" at the 2011 America's Beauty Show.
Heading to Long Beach for the Professional Beauty Association's International Salon and Spa Expo at the end of this month? If so, stop in our business education classroom, where I'll detail the salon benchmarks revealed in this year's SALON ...
In this third annual Coaches & Consultants Guide, SALON TODAY introduces you to 20 salon and spa coaches and consultants who can offer you their own expert guidance.
If you'll be in Florida June 5-7 for the Premiere Orlando International Beauty Event, swing by and connect with us for an exciting, information-packed 90 minutes that are sure to give you a notebook full of business-building ideas to take back to your salon!
Headed to the International Salon and Spa Expo in Long Beach January 30-February 1? If so catch us on stage and in action.
William George, owner of the James Joseph Salons in Boston, talks about the importance of maintaining the right product mix in his inventory, as well as his process for determining when to add new products and let slow sellers go.
As owner of Mitchell's Salons and Day Spas in Cincinnati, Ohio, Deborah Schmidt is witnessing clients stretch appointments just like every other salon. Here,she talks about her approach for facing this with understanding and why it's important to keep loyalty strong for future growth.
