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Stacey Soble

Director of Brand Content Strategy

Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.

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Career|Articles|Jul 11, 2011

Season's Trends Impact Salons

Group 3 Marketing, a full-service agency serving all segments of the beauty industry, recently shared findings that point to an upbeat holiday shopping season. A new report from American Express Spending and Saving Tracker, which examines American consumer views and priorities, shows some evolving trends that can positively impact salon business this season:

Career|Articles|Jul 11, 2011

A Simple Philanthropic Idea

In Wasilla, Alaska, owner Jennifer Camer organizes a simple philanthropic activity that helps clients and staff get in the holiday spirit while bringing joy to local disadvantaged youth. Each year, Camer’s Selah Salon and Health Spa (selahsalonandspa.com) receives gift tags from the Salvation Army. Each tag lists the name and age of a child, as well as the child’s gift request.

Career|Articles|Jul 11, 2011

Holiday Advertising on Television

For years, Seattle’s Habitude Salon Spa Gallery (habitude.com), sunk its holiday advertising money in billboards, radio and print advertising. But this year owner Inez Gray felt her money was better spent on a television campaign. “I thought we could create more of a feeling with TV, and I also wanted to move in this direction so we can take our website and Facebook pages to new levels with video and imagery,” she says.

Career|Articles|Jul 11, 2011

PBA and NCA Merger: More Power to You

In August, The Professional Beauty Association (PBA) and the National Cosmetology Association (NCA) announced the two organizations have signed an agreement to merge, effective immediately. According to leadership of both groups, the merger will “combine best practices and leverage complementary strengths, assets and member benefits to improve all sectors of the professional beauty industry.”

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Career|Articles|Jul 11, 2011

Dealing a Good Hand

What happens to gift card-holding customers when that business goes under? In most cases, the customers are simply out of luck. But, Sandy Stroehmann, founder of Elixir Mind Body Massage, in Denver, Colorado, sees this misfortune as an opportunity to introduce her business to a new crop of clientele.

Career|Articles|Jul 11, 2011

Make Meetings Cool

Traditionally, salons are not the most conducive environments for staff meetings. Meetings must be held at times when the salon is closed for business—but that’s often a challenging time for staff members to gather. For Bryan and Silvia Nunes, owners of Blo in Raleigh, North Carolina, the solution was the establishment of a High-rise account via highrisehq.com.

Career|Articles|Jul 11, 2011

Invest in Yourself

With the economy taking its toll on the clients of the upscale Emerge Spa and Salon and G20 Spa and Salon on Newbury Street in Boston, owner Joyce Hampers designed a program that helps clients invest in themselves by maintaining their beauty, grooming and wellness routines while they are job hunting.

Career|Articles|Jul 11, 2011

By the Book

Expanding your hours and implementing double shifts is a great way to drive the most efficiency out of your space, but it can also drive a wedge in salon communication, because all the team members rarely are in the salon at the same time.

Career|Articles|Jul 11, 2011

9 Tips for Creating a Green Team

Now's the time to renew your commitment to green. Earth Day, like New Year’s, is a day people tend to make resolutions to be more green, but often that heartfelt commitment falls by the wayside when people simply don’t know where to start.

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