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Dealing a Good Hand

What happens to gift card-holding customers when that business goes under? In most cases, the customers are simply out of luck. But, Sandy Stroehmann, founder of Elixir Mind Body Massage, in Denver, Colorado, sees this misfortune as an opportunity to introduce her business to a new crop of clientele.

Stacey Soble
Stacey SobleDirector of Brand Content Strategy
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July 11, 2011
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