Are you ready for some football? Well, sorry for the tease, but we're talking Friday night highlights.
Plan B,
a cut and color boutique, in Cambridge, Massachusetts, recently
launched a Friday Night Lights promotion, offering a $49 partial
highlight service between 5 and 9 p.m.
This
amenity-free service offered no cut and no finish-just the highlights.
For clients who wished to self style before their exit, Plan B supplied
blowdryers and brushes.
"We sampled it as a
pre-event event, but it became incredibly popular. It filled our salon
with beautiful Harvard students" says owner Rick Fogarty. "And, you know what they say-'A busy salon generates more business.'"