Moms and Proms
May’s opportunities: Getting new teen clients and two chances to convince Moms you’re the salon for them.
Victoria Wurdinger
Contributor
A former cosmetology textbook editor, Victoria Wurdinger has visited salons from Moscow to Miami. She was the first beauty journalist to win an international award for her coverage of the British Hair Fashion industry, the first to visit salons in the former East Germany one month after the fall of the Berlin Wall, and the first to conduct a photoshoot in Moscow’s Red Square for a beauty magazine after the break-up of the U.S.S.R. As a freelancer, Victoria has written for dozens of publications, including Modern Salon, Hairdressers Journal (UK), Top Hair (Germany), Color & Style, Celebrity Hairstyles, Longevity and Drug Store News, as well as several websites. Additionally, she has developed educational programs and DVD scripts for dozens of publishers and marketers. The winner of several American Society of Business Press Editors awards, Victoria is the author of numerous books, including Competition Hairdesign, The Photo Session Handbook, 101 Quick Fixes for Bad Hair Day and Multicultural Markets. For the latter, she conducted extensive historical research, sometimes working with Spanish translators to explore early methods of hair styling in the Latino community. Multicultural Markets contains the never-before-published history of ethnic beauty culture in the United States.
Good Reception
How to get the best from your front desk.
Transitions: From Classroom To Clinic To Salon
Moving from mannequins to talking heads is a world of difference. Here’s how to make the transition a smooth one.
Choose Beauty: Shining Star
A can-do attitude and relentless drive make NAHA winner Shirley Gordon a force to be reckoned with.
Choose Beauty: Happy Feat
What’s Sandra Smith’s secret to success? Knowing that life is not about finding yourself, but creating the self you want to be.
Promotion: Show Strategy
Plan ahead, and one or two weekends at the industry’s top trade shows can fuel a year’s worth of great business-building ideas and promotions.
Conversation Starter
The consultation is where success starts. And where it can come to a screeching halt.
Sweetheart Deals
With a bit of love and attention, your Valentine’s Day promos can boost biz beyond February. Take these ideas to heart!
Plan to Succeed
Make more money in 2012 with goal-setting ideas from salons that enjoyed a strong 2011.
All Access
At Goldwell, the new team of six Artistic Directors is all part of a master plan to support stylists at every stage of their careers.
Dream Weaver
Martino Cartier’s bringing back the traditional definition of “wingman” so he can help all stylists boost their pride and fly without wings.
The Golden Ratio in Hair Color
For centuries, the Golden Ratio and the Fibonacci Spiral have been considered the most pleasing-to-the-eye designs in nature—just look at crystals, snowflakes, seashells and the DNA double helix—even Twitter used the Golden Ratio in its redesign. But in the hands of Tanya Ramirez, a stylist at Sweet 9 Salon in Hollywood, the concepts translate into sacred geometry coloring.
Blonde to Red Makeover
Process is written and compiled by Victoria Wurdinger. In Sarasota, Florida, Yellow Strawberry salons are makeover central. The goal, says owner Richard Weintraub, is to always bring out the client’s best features. In this case, a natural Level-6, muted brunette had very faded highlights. The color made her skin tone too monochromatic and failed to showcase her blue eyes. The steps to change:
Molly Sims Hair Color
Known as the Kentucky woman in the $30 billion diamond bikini (Sports Illustrated, 2006), Molly Sims has her own jewelry line, Grayce by Molly Sims, which is influenced by icons like Jackie O. and Brigitte Bardot. No wonder the natural Level 5 now favors a less “beachy” more multi-faceted blonde, which comes from celebrity colorist and Redken Creative Consultant Tracey Cunningham:
Color Happy
In Bruges, Belgium, William De Ridder, owner of De Ridder International and De Ridder Academy, created these looks by emphasizing the perimeters with Paul Mitchell Inkwork. Level-9 Venetian and Nordic blondes look great with geometric cuts that are creatively color-edged or surface-shined with Clear. The Artistic Director for Intercoiffure, Belgium, De Ridder recently partnered with Esani Institute, an Atlanta Paul Mitchell Partner School, to bring trends and advanced education to the U.S.
Beth Minardi's Best
At the recent ISSE Midwest show in Rosemont, Illinois, Joico Vero K-Pak color spokesperson Beth Minardi gave a three-hour class where she detailed her signature techniques—like zig zag foiling—and colored models in the latest commercial trends.
3 Most Common Hair Color Mistakes
Educators at Empire Beauty Schools say the hardest concept for colorists to master is formulation—particularly for corrective color. “Most new stylists think faster is better,” says Gina Pieper, student educator trainer for Empire Beauty School in Madison, Wisconsin. Here, a three-part correction reveals the most common color mistakes, when plotting a course from color A to color B: