
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
A can-do attitude and relentless drive make NAHA winner Shirley Gordon a force to be reckoned with.

Gordon’s interpretation of “Polaris” for the 2011 North American Wella Trend Vision competition won her the Gold for the U.S Color Category.
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Guilty Pleasure: Shopping!
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Fav Adventure: Exploring international cuisine
A can-do attitude and relentless drive make NAHA winner Shirley Gordon a force to be reckoned with.
Shirley Gordon is persistent to the point of indefatigability. Her day starts early with an hour of cardio, followed by an hour of weight training. She owns the Intercoiffure salon Strands Hair Studio in Wheaton, Maryland, where she often works five days a week, from 8:30 a.m. to 11 p.m. And somehow between it all, she put together photo shoots that made her a 10-time NAHA (North American Hairdressing Awards) nominee, a finalist for six consecutive years and a Texture category winner in 2008.
It’s hardly a surprise then that her latest achievement—Gold winner, Color USA, for the 2011 Wella North American Trend Vision Awards— involved her interpretation of the “Polaris” trend, which celebrates “the power of women and of assertive, audacious femininity.”
“I picked Polaris to interpret because it describes me,” says Gordon. “It’s edgy and dramatic, a force to be reckoned with…like a woman with strong views and a strong work ethic who always pushes herself.”
Polaris, AKA the Northern Star, is also the brightest in its constellation. That, too, could describe Gordon.
Persistence of Vision
Gordon says she got her drive from her hard-working father, a builder who passed on the creative energy of “working with your hands.” She discovered how hers worked best by helping her mother do the hair of her 12 siblings. Her favorite part: creating fingerwaves for her older sisters, which naturally lead to beauty school. From that point on, there was no stopping her.
“I learned to never be late and to avoid salon-hopping,” says Gordon. “Stay in one place and build a clientele! When you’re ready for your own business, start small and grow. Set a goal, meet it, then set another goal. Work hard, never give up, think outside the box and never stop learning. People change and you need deep experience to satisfy every client who comes in the door.”
Run the World (Girls!)
To keep her own diverse skills on-theedge, Gordon takes several classes a year, reads stockpiles of fashion magazines and is a dedicated follower of educators like Vivienne MacKinder. Just one way her assiduous self-improvement plan paid off: she acted as a top consultant for the development of Clairol’s Texture and Tones hair care line. And, she’s never stopped loving what she does.
Constant as that Polaris Northern Star, Gordon says if she were reincarnated, it would be as Beyonce: “I love her drive.” A fashion maven in her own right, Gordon loves to work (it’s on her fun list!) and travel. Her goals are to do more hair for film and possibly develop a product line. Not much of a stretch for a woman who says hard work is just in her genes.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai