HOW DO I: Become a Salon Owner?
How do I become a salon owner?
Victoria Wurdinger
Contributor
A former cosmetology textbook editor, Victoria Wurdinger has visited salons from Moscow to Miami. She was the first beauty journalist to win an international award for her coverage of the British Hair Fashion industry, the first to visit salons in the former East Germany one month after the fall of the Berlin Wall, and the first to conduct a photoshoot in Moscow’s Red Square for a beauty magazine after the break-up of the U.S.S.R. As a freelancer, Victoria has written for dozens of publications, including Modern Salon, Hairdressers Journal (UK), Top Hair (Germany), Color & Style, Celebrity Hairstyles, Longevity and Drug Store News, as well as several websites. Additionally, she has developed educational programs and DVD scripts for dozens of publishers and marketers. The winner of several American Society of Business Press Editors awards, Victoria is the author of numerous books, including Competition Hairdesign, The Photo Session Handbook, 101 Quick Fixes for Bad Hair Day and Multicultural Markets. For the latter, she conducted extensive historical research, sometimes working with Spanish translators to explore early methods of hair styling in the Latino community. Multicultural Markets contains the never-before-published history of ethnic beauty culture in the United States.
HOW DO I: Decide between being a generalist and specialist?
How do I decide between being a generalist and specialist?
HOW DO I: Start a Product Line?
How do I start a product line?
HOW DO I: Make More Money?
How do I make more money? Increase your income now by using at least one of these eight great ideas.
Pros and Cons of Booth Renting
Deb Hunt, owner of Spa Business Solutions in Vista, California, says stylists often go solo due to frustration. “They add up their tickets and think it’s a lot of money they can keep themselves,” Hunt says. But rental is a different business model, and there’s more to consider than income.
THE TALK: Home Color
THE TALK - WHAT TO SAY WHEN YOUR CLIENTS: Bring up home color.
THE TALK: Thinning Hair
THE TALK - WHAT TO SAY WHEN: Your client’s hair is thinning.
THE TALK: Cosmetic Ingredients
THE TALK - WHAT TO SAY WHEN YOUR CLIENTS ASK: About specific cosmetic ingredients.
THE TALK: Pregnancy and Hair Coloring
THE TALK - WHAT TO SAY WHEN YOUR CLIENT ASKS: “I’m pregnant, can I color my hair?”
THE TALK: Drugstore Products
THE TALK - WHAT TO SAY WHEN YOUR CLIENTS SAY: “I can buy that product in the drugstore.”
THE TALK: Salon Products vs. Store Brands
THE TALK - WHAT TO SAY WHEN YOUR CLIENTS ASK: “What’s the difference between salon products and cheaper store brands?”
Coloring the Curly
COLORING THE CURLY: 6 Tips from texture hair pro Paul Chambers
Get Busy a Beauty Ambassador
Want to turbo-charge your career? Shoot straight to the top rung? Then take control over your own destiny!
Better Balayage
Why assume balayage always involves a lightener? Jennifer Fontana, owner of Cristophe Salon in Newport Beach, CA, likes using a tint, and she’s got a secret: “I love to use INOA to balayage with because unlike lighteners or ammoniated colors, INOA stays exactly where you put it,” says Fontana. “All balayagers know this is key.”
Interview Prep: Getting the Job
Within five seconds, we all make judgments about those we meet. Social scientists say that’s not always a bad thing; it’s our intuition kicking in, and it originates with real-life experience.
Summer Sellers
You can’t do it all, and for June in particular, promotional planning means understanding your market and your staff’s strengths.
Career Pathing
At Eufora, Global Team Members are euphoric about the real deal, hairdresser-driven approach.