Survival Tactics: Back to Black
In a mean season, salon owners go tactical with offensive economic moves. Victoria Wurdinger snares secrets from three owners whose nearly 75 years of combined wisdom fights the downturn and wins.
Victoria Wurdinger
Contributor
A former cosmetology textbook editor, Victoria Wurdinger has visited salons from Moscow to Miami. She was the first beauty journalist to win an international award for her coverage of the British Hair Fashion industry, the first to visit salons in the former East Germany one month after the fall of the Berlin Wall, and the first to conduct a photoshoot in Moscow’s Red Square for a beauty magazine after the break-up of the U.S.S.R. As a freelancer, Victoria has written for dozens of publications, including Modern Salon, Hairdressers Journal (UK), Top Hair (Germany), Color & Style, Celebrity Hairstyles, Longevity and Drug Store News, as well as several websites. Additionally, she has developed educational programs and DVD scripts for dozens of publishers and marketers. The winner of several American Society of Business Press Editors awards, Victoria is the author of numerous books, including Competition Hairdesign, The Photo Session Handbook, 101 Quick Fixes for Bad Hair Day and Multicultural Markets. For the latter, she conducted extensive historical research, sometimes working with Spanish translators to explore early methods of hair styling in the Latino community. Multicultural Markets contains the never-before-published history of ethnic beauty culture in the United States.
How America Shops (or not)
Experts say a tight economy is changing not just what, but how, consumers buy. Victoria Wurdinger has the details.
6 Steps to Waste Less and Recycle the Rest
Now that sustainability is a lifestyle, it’s easy to find affordable, eco-smart business ideas. Here, easy strategies any salon can use to save more, waste less and recycle the rest.
Follow that Trend
To position your salon as the place to go for edgy looks, devise a plan.
The Future of Color
Why it’s still in your hands.
Brit Winner Talks Fashion
British Hairdresser of the Year for 2007, Trevor Sorbie’s Angelo Seminara weaves fashion directly into his style concept. MODERN’s Victoria Wurdinger quizzed him on the role of fashion in hairdressing in an email interview shortly after his big win.
In Class: Your Career in a Beauty Salon
Modern Salon is the best resource for information about hair color repair. Find the latest trends in hair color repair at ModernSalon.com.
Innovation Spotlight: COUTURE HAIR
Angelo David was inspired by clients’ desires to have a red-carpet look-all their own.
Effective Beauty Salon Marketing: Reaping Huge Returns
Experts say 95 percent of all marketing is ineffective. Victoria Wurdinger uncovers the five percent that works.
Avoid Legal Trouble
Addressing top-in-2008 legal issues to help you avoid a caseload of trouble.
Figuring Out Salon Dimensions
Frederic Holzberger, founder of Aveda Fredric’s Institutes and NAHA Salon Design of the Year finalist 2007, offers helpful suggestions.
Hair Magazines Help with Ultimate Makeovers
Modern Salon is the best resource for information about hair magazines. Find the latest news from the hair magazines at ModernSalon.com.
Shooting it Right
Professional beauty photographer Tom Carson travels the globe from his home base in Charlotte, North Carolina, working with hundreds of colorists who know a picture is worth 1000 words.
Beyond the Standard Touch-Up
Cosmetic Connections: Victoria Wurdinger discovers that you can compete with the cosmetic counter when you go beyond the standard touch-up.
Speed Service Party
Salons that rely on make-up application services alone can find themselves with a dead zone once wedding and prom time is past.
Truth in Curl
At Christo salon in Manhattan, the right cut and extra TLC transform unruly frizz into luxurious curl.
Be a Red-Hot Colorist
Top names tell all.