Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
AgeBeautiful, a Hit Haircolor
Christine Howell offers overview of her color formula at the Zotos booth at the Premiere Show in Orlando, Florida
June 7, 2012
1 min to read
The AgeBeautiful, anti-aging haircolor area within the Zotos booth at the Premiere Show in Orlando, Florida was buzzing. Haircolorists were stopping in their tracks asking for the formula on model Christina whose gray strands were hidden with a shiny, healthy deep brown shade with reddish undertones.
Christine Howell, Education Manager of Zotos International, proudly shared the AgeBeautiful formula that she used on her model earlier that day: equal parts level 5 red mahogany and level 6 red, blended with 20 volume developer. "It has a heavier pigment load that makes gray coverage easier," she told me. "It's formulated to cover gray and to address the five signs of aging hair: Dryness, dullness, thinning, wiry gray and turning gray. It makes the hair more manageable and look at this...it's gorgeous." Christine ran her fingers through Christina's hair and the color did look beautiful...and YOUNG!
According to the AgeBeautiful support materials, the formula is filled with Melanin, Keratin Peptide and patended conditioning technology with silk protein to replenish hair with the essential components that are lost with aging.After looking at model Christina and the other models at the AgeBeautiful booth...it works.
agebeautiful.com
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