Station Break: Sally Hershberger
Sally Hershberger has been a favorite of trendy New Yorkers, celebrities, fashion photographers and directors for years. To keep everyone happy, she travels between New York City and Los Angeles to work on clients in her salons on either coast (two in NYC, one in LA). And when her clients head home, they maintain their looks with the Sally Hershberger line she created in 2008.
The Winter Rush: Holiday Marketing
Are you checking your holiday list twice this season? If you’re already getting a taste of the winter madness that’s right around the corner, and you need some ideas, check out what MODERN’s Proview Panel members are doing to prepare for the busy time ahead.
Gray's Anatomy
From the London runways to trend-machines Lady Gaga and Kate Moss, gray’s cool as gunmetal. Celebrities are really lightening, then using ’50s-style toners with violet bases, says Ian Gavet, who runs a namesake San Francisco Academy. When real graying clients want to go “back to natural,” you must control tonality and reflect.
Color Trends: Glow Getters
With the bob going top-round and end-layered, grayday, winter-friendly shades that add inner light accent movement best. “Rich reds, mochas and cooler violet browns are ideal base shades,” says Pon Saradeth, owner of Pon International in Anaheim Hills, California, “while golden or copper tones add extra warmth, placed over the top.” His approach:
Color Biz: Personalization Plus
George Stockman’s success secret came from his father: Always do more than you’re paid to do. Applying that advice to his Showoffs Hair Salon in Dunbar, Pennsylvania, he increased business by 30 percent in the last 12 months by raising the value of services. Example: He colors one area of the head (say, a large crown-area panel) one level lighter than the rest of the hair, which personalizes the color design. “A competitor down the street just can’t duplicate it,” says Stockman.
The Celebrity Effect
Clients want what they see on celebrities, and attendees at joint Empire Education Group/Nick Arrojo MOB (Master of Beauty) Tour of Beauty presentations learn how to deliver the latest styles with confidence. Kicking off the eight-city tour in NYC, Arrojo demonstrated The Asymmetric with a Jessica Bielinspired Inverted-V color, the “swing” layer cut with X-Pattern color (for a top spotlight effect a la Kelly Clarkson) and the “sqround” with partial shading that peeks though interior layers. The focus: consumer driven and immediately usable.
America's Beauty Show Update
Start getting ready, because America's Beauty Show will be here before you know it! The show is set for March 12-14th at McCormick Place in downtown Chicago. Take a look at some of the highlights the show will have to offer this year.
Matrix Mannequin Mania Winners Announced!
Matrix has just announced the WINNERS for the Mannequin Mania contest! See who the winners are for the Stylist, Salon Team, Student and Matrix Friends & Family categories.
Hairdressers Against Aids at the United Nations
On World AIDS DAY 2010 (December 1) 500 hairdressers from across the United States will take to the streets of New York City and trigger 1 million conversations about HIV and AIDS, launching "Hairdressers Against AIDS" in the US.
Brig Van Osten is a New Millennium Be-Cause Honoree!
Millennium software announces Brig Van Osten as their newest Be-Cause honoree.
Paul Mitchell Crowns America's "Next Top Photo Stylists"
Three talented future professionals from the nationwide network of Paul Mitchell Schools have been named “Next Top Photo Stylist” by Paul Mitchell Editorial Director Lucie Doughty and a panel of distinguished judges.
Q&A: Stay Balanced this Holiday Season
How do you and your salon stay balanced during the busy holiday season? Read responses from Marri Aviza and Lisa Norgrove, Paula Donovan, Julie Judge.
Choose Beauty: Matthew Morris
One of those stylists who, as a child, styled his sister’s Barbie dolls, Morris was recognized as Editorial Stylist of the Year by the North American Hairstyling Awards (NAHA) in 2005; in 2010, he was third runner-up on Bravo’s Shear Genius 3. He’s also had his work appear in Allure and Elle magazines. The foundation that boosted his artistry before beauty school, he says, was learning proportion and structure from metal sculpting and extending his vision doing make-up: “The face is a 3D canvas that you contour and highlight.”
MSTV: Step Into Artist Session
Check out what’s going on behind the scenes of MODERN SALON’s Artist Session in the last episode of Modern Salon TV! In a recent session, MODERN’s Beauty and Fashion Director Maggie Mulhern interviewed a variety of existing and new aspiring session artists.
Explore Advanced Education on a Cruise
This past October, five hundred stylists took a seven-day Caribbean cruise to enhance their careers through advanced education!
A Different Kind of Keratin Treatment
Looking for an alternative keratin treatment? Founder of Brazilian Gloss, Kuen Rameson shared with MODERN how her keratin treatment is different from the rest.
Wella Professionals Introduces 3D Color in Paris at Trend Vision
Josh Wood, Global Creative Director for Wella Professionals, presented a new color collection to members of the International Press in Paris today. Entitled Awakening 3D, Wood created the looks using an innovative color application from the 3D Color Techniques.