Dying for Demis
Do your clients understand the difference between a demipermanent and permanent color? Have you educated them on the different results they can achieve with looks and coverage? While a demi is great for a color-shy client, permanent color can achieve more dramatic change and better gray coverage for clients with more than 50- percent gray. However, demis still tend to be the most popular variety among clients.
Season's Trends Impact Salons
Group 3 Marketing, a full-service agency serving all segments of the beauty industry, recently shared findings that point to an upbeat holiday shopping season. A new report from American Express Spending and Saving Tracker, which examines American consumer views and priorities, shows some evolving trends that can positively impact salon business this season:
by Stacey Soble
A Simple Philanthropic Idea
In Wasilla, Alaska, owner Jennifer Camer organizes a simple philanthropic activity that helps clients and staff get in the holiday spirit while bringing joy to local disadvantaged youth. Each year, Camer’s Selah Salon and Health Spa (selahsalonandspa.com) receives gift tags from the Salvation Army. Each tag lists the name and age of a child, as well as the child’s gift request.
by Stacey Soble
Holiday Advertising on Television
For years, Seattle’s Habitude Salon Spa Gallery (habitude.com), sunk its holiday advertising money in billboards, radio and print advertising. But this year owner Inez Gray felt her money was better spent on a television campaign. “I thought we could create more of a feeling with TV, and I also wanted to move in this direction so we can take our website and Facebook pages to new levels with video and imagery,” she says.
by Stacey Soble
On the Set...The Vampire Diaries
For nearly 20 years, Randa Squillacote has been tending to some famous heads of hair on the sets of movies and TV shows. Now she's doing hair on the set of the new CW show, The Vampire Diaries, and she's giving the inside scoop on working in Hollywood. All you aspiring Hollywood hairstylists—listen up!
CELEB COLOR: Never-Fail Blonde
When Dancing With the Stars’ alumni Stacy Keibler knew she was going to make an appearance on E! Entertainment, she wanted to brighten up her blonde a bit. So she turned to celebrity stylist Marco Pelusi, of Marco Pelusi Hair Studio in West Hollywood, to go lighter and brigher.
5 Questions for Connie Barrett
Tressa’s president, CEO and co-founder, Connie Barrett, is celebrating the 40th anniversary of the company this year. Barrett, who has worked in the beauty care industry since 1962, was also instrumental in creating national competency standards for entry-level cosmetologists (now published in cosmetology textbooks). Here, Barrett shares some of her insights to one of the industry’s most respected companies, Tressa.
Simple Holiday Hair
Take the guesswork out of holiday hair this season. Celebrity stylist Allison Woodruff, a stylist at Sally Hershberger Downtown Salon in New York City, created three universally flattering styles that are easy for you to modify for your clients coming in for a great 'do. Or, help clients create their own styles by passing along the tips and ideas—complete with product recommendations, of course!
Behind the Cover (Nov 2009)
Tyson Daniel, salon owner and member of the Pureology Network as a Pure Artist, embraces the time when women were ladies and men were gentlemen. “I love that old world charm—especially when blended with a modern-day lifestyle,” says Daniel. He designed a collection called “Romance,” entered in the internal Pureology photo competition and won the opportunity to re-create the looks with MODERN SALON.
Clicking with Consumers: Holiday Shopping Trends
While salons have the benefit of built-in, captive client traffic for your retail and gift card displays and promotions, it is smart to stay on top of what top retailers are seeing as shopping and merchandising influencers. Here are some hot retail trends that any salon can adapt to entice in-salon service and product sales.
Idea Center
P&G Salon Professional has an ongoing initiative to help salons bounce back from the downturn and prep for a great 2010. Here, excerpts and advice from some of their best-known salon partners.
Wella Trend Vision 2009 Winners!
Winners of Wella Trend Vision 2009 announced in Berlin!
Sell More This Season
Focus on the fundamentals and your salon will enjoy a financially festive holiday. Industry leaders explain how.
Trend Zoom Winners Announced
Fabulous music, incredible hair, great fashion. If you were one of the more than 2,000 stylists that came together this week for Goldwell's Trend Zoom event, you know what we're talking about. The three-day event was jam-packed, ...
Pretty and Polished
What’s the most dazzling holiday accessory that clients can sport? Great nails, says OPI Executive VP and Artistic Director Suzi Weiss-Fischmann. Not only is a trendy nail lacquer the quickest way to update a holiday look, it’s also a “touch” that even budget-trimming clients can embrace.
The Man Behind Miley's Do
Joico's George Papanikolas has quite the growing fan base among the young Hollywood elite. Stars like Britney Spears and Hayden Panettiere fawn all over his natural-looking, sun-kissed color. And now one of America's most famous teens, Miley Cyrus, has turned to George for an update. He gives us the scoop on creating Miley's look, plus tips on how to do the same for your clients.
Hot Holiday Categories
These categories are hot for the holidays and beyond. Find ways to add or emphasize these peak performers in your product and promotion plans for the season.