Career
Clicking with Consumers: Holiday Shopping Trends
While salons have the benefit of built-in, captive client traffic for your retail and gift card displays and promotions, it is smart to stay on top of what top retailers are seeing as shopping and merchandising influencers. Here are some hot retail trends that any salon can adapt to entice in-salon service and product sales.
Idea Center
P&G Salon Professional has an ongoing initiative to help salons bounce back from the downturn and prep for a great 2010. Here, excerpts and advice from some of their best-known salon partners.
Wella Trend Vision 2009 Winners!
Winners of Wella Trend Vision 2009 announced in Berlin!
Sell More This Season
Focus on the fundamentals and your salon will enjoy a financially festive holiday. Industry leaders explain how.
Trend Zoom Winners Announced
Fabulous music, incredible hair, great fashion. If you were one of the more than 2,000 stylists that came together this week for Goldwell's Trend Zoom event, you know what we're talking about. The three-day event was jam-packed, ...
Pretty and Polished
What’s the most dazzling holiday accessory that clients can sport? Great nails, says OPI Executive VP and Artistic Director Suzi Weiss-Fischmann. Not only is a trendy nail lacquer the quickest way to update a holiday look, it’s also a “touch” that even budget-trimming clients can embrace.
The Man Behind Miley's Do
Joico's George Papanikolas has quite the growing fan base among the young Hollywood elite. Stars like Britney Spears and Hayden Panettiere fawn all over his natural-looking, sun-kissed color. And now one of America's most famous teens, Miley Cyrus, has turned to George for an update. He gives us the scoop on creating Miley's look, plus tips on how to do the same for your clients.
Hot Holiday Categories
These categories are hot for the holidays and beyond. Find ways to add or emphasize these peak performers in your product and promotion plans for the season.
Make a Retail List, Check it Twice!
When forecasting holiday sales for 2009, experts agree the businesses that will have the best season are those led by managers who plan ahead, buy smart and wow their customers with service and solutions. While the rest of retail world is fighting for consumers’ attention and to get them in their doors, salons have the unique and precious commodity of “quality time” spent with clients. It’s never more valuable than during the holidays. Be sure you maximize it! Check out these tips and reminders:
Stepping Out with the Well-Coiffed Pony
Coral Pleas, owner of Cutting Loose Hair Salon in Sarasota, Florida, is saying “see ya” to mainstream marketing – at least for the upcoming polo season. This year, Cutting Loose is sponsoring the most well-coiffed pony each week at the Sarasota Polo Club.
The Benefits of Clinícure
Joico’s Clinícure Thinning Hair Solutions line offers salon clients ammunition against thinning hair and hair loss. We asked Brad O’Brien, Clinícure and Re:nu brand manager what salons need to know about this latest technology breakthrough.
Creative Client Consultations
Looking for a creative new way to do client consultations? Turn to Skype, says Rick Fogarty, owner of Plan B, Boston’s new cut and color boutique.
Spa Leadership: Find Your Style
Not sure what kind of leader you want to be in the spa? Read up on these different styles to figure out which one works for you.
Pink, Pink, Pink
Think October and think orange? Think again. Pink has become the reigning color for the fall month. All you have to do is turn on the TV where NFL players are sporting pink accents, or walk into a neighborhood coffee shop to see pink decorations and a special brew, proceeds of which go to Breast Cancer Awareness causes. For the hair industry, the cause is one close to many hearts and this month, people in the beauty industry are going all out in their efforts to fundraise, honor friends and family, and create awareness.
Laurel's Bridal Hair Challenge
The time has come, dear Modern readers, for the vote! Forget the 2008 election -- the 2009 Laurel's Bridal Hair Challenge is where the real action is and we want to know what you think. You've seen the six very different styles, now you can vote for your favorite.
Sally Beauty acquires Schoeneman Beauty Supply
Color Services = Steady Growth
The new 2008 Professional Salon Haircolor Study reveals that hair color is the “axis” service keeping the salon industry alive through this deep recession. Although color service revenues grew only 3 percent in 2008 and are currently growing at around the same rate through the first half of 2009, they are the glue that holds the salon industry together.