Career
Hang 10
Beauty Director Maggie Mulhern landed the plum assignment of flying to L.A. to shoot literal interpretations of some of OPI's favorite shades, including the perfect pale pink, "Suzi and the Lifeguard." The models also paid homage to shiny silver "Birthday Babe," royal purple "Louvre Me, Louvre Me Not" and cinnamon-shaded "Baguette Me Not."
Retail Revue
Thirty-five percent of American women cite natural ingredients as influential to their purchase decisions, and want open and honest communication about those products. Good thing Sexy Hair Organics has brochures and shelf talkers that explain the sometimes-confusing world of organic beauty care.
Business Idea: Lash Demo
Go-getter nail technician Ebony Murdock has free rein to create her own business-building promos, proving her employer is as smart as she is. Her recent open house for NovaLash (novalash.com) services, complete with demo and refreshments, served several purposes.
Form and Fiber
Three stylists from MODERN’s first Artist Session created textured tresses with rollers, irons, special shears and texturizing products. The final result? These inspirational looks.
Idea Exchange
When small salons adapt big-business practices and mega corporations act neighborly, sound financial practices and down-home friendliness converge. For David Orio, co-owner of Casa Urbana Apothecary and Salon, that meant cribbing a retail-destination concept for his 1,800 square-foot salon.
Rusk Fuses Past and Present
Rusk’s Don Wyatt rewinds style back to the mod culture of the 1960s and updates it with a shot of 21st century attitude in the “Fusion Forward” collection. Using an edgy, “on the bias” cutting method, Wyatt gives these youthful, yet sophisticated, looks strong perimeters, longer and heavier fringes, and disconnected layers throughout.
The Texture Trend by Marie Simone
Salon owner and freelance stylist Marie Simone takes a fresh look at texture this season.
From the Bumble and bumble Style Book
McLaren and his team from Bumble and bumble recently released a new collection for the 2,800 salons in their network. “This is a re-launch of our classics. All looks have been updated without changing the ideas behind them.”
3 Questions for Daniela Ciocan About Cosmoprof
Daniela Ciocan, Director of Marketing for Cosmoprof North America weighs in on this year’s event in Las Vegas July 19-21.
5 Questions to Ask Your Color Clients
Feel like you’re stuck in a consultation rut? Maybe your clients are stuck in a color rut, too. In addition to your usual consultation, throw in one or two of these off-beat questions. They may reveal something about your client that could lead to a new color service.
Summer Color Lovin’
Stay on top of this season’s trends. Tracey Cunningham, Redken creative consultant for color and Hollywood colorist and David Stanko, haircolor consultant for Redken and NYC-based colorist identified the following color trends for summer 2009:
Au Naturel Coming Soon?
It’s no secret—we’re in the middle of an economic crisis. Everyone is looking for ways to cut costs. Whether you’ve decided to forgo your annual vacation and head to the community pool or you’ve traded your Banana Republic VIP status for coupons at Old Navy—you’re feeling the crunch just as much as the next person.
Waxing Woes and Environmental Tips
What is the most common injury in waxing? What are some good ways to get clients involved in a salon’s environmental efforts?
Web Watch: Curlstylist.com
MODERN’s got an eye on cyberspace and recently discovered curlstylist.com, an online community for salon professionals dedicated to the curly hair market that just launched this month.
Top Stylers (The Goods 5/09)
Spritzers, glazes and gels—oh my! Everything you need to achieve your clients’ favorite styles.
Special Occasion Looks from Artist Session
MODERN SALON’s first Artist Session resulted in imaginative special-occasion looks from stylists around the country
Framing Charge
Colorist Scott Montgomery (ABCH) says clients looking to extend visits or highlight a focal-point love “framing,” in which fewer than six foils are placed around the face.