Color

Goldwell Introduces Colorance Gloss Tones

All shades of blonde transform with maximum shine and enhanced brilliance in just 10 minutes.

The Amazing Makeovers of @studio_marteena

Over a dozen dramatic shape shifts and color change-ups.

Spring 2022 Hair Color Trends from Wella Artists

Give your clients healthy, shiny hair AND gorgeous color this spring with Wella's Shinefinity.

Rusk Adds Shades to the Brand's Express Color Line

RUSKin10 now offers more ways to match, darken, lighten, and highlight natural hair, expanding your color menu.

Matrix’s Muy Melted Technique Changes the Game for Dark Bases

Create multi-dimensional color for dark bases without the fear of damage with Matrix's Muy Melted technique.

Shades EQ Bonder Inside Adds Ash Gold

Three easy-to-use, premixed shades from the Redken bonder brand give you the latest cool-blonde options.

4 Tips for Using BLONDME

Four blonding myths debunked.

Sponsored by Schwarzkopf Professional USA

3 Top Hair Color Trends for 2022

A blonde, a brunette and a redhead walk into your salon looking for a color upgrade for the new year. Now what? Hey, you got this! Each color category features some significant new trends that are fun and easy to do, thanks in large part to Paul Mitchell Color Crema XG.

Sponsored by Paul Mitchell Professional

How to Achieve Expensive Brunette Hair Color

For 2022, we’re predicting “expensive brunette” will be highly requested, providing an easy-care color solution but with the depth and dimension only a professional could achieve.

Goldwell Announces its 2022 Color of the Year

Bubblegum, the retro-futuristic pink shade, walks the line between vibrant and pastel.

Dimensional Brunette Foilayage Formula + How-To

Dani Washington, stylist and colorist in Knoxville, TN, created this gorgeous, dimensional brunette foilayage using L’oreal Pro and Redken.

Color Formula: Gray with Highlights

Pati Rodriguez—stylist at Lozania Studio in Milwaukee, Matrix bilingual educator, and member of the MODERN SALON 100 class of 2021—has a message: Embrace your grays!

IGK Launches Online NFT Scavenger Hunt to Tease a New Hair Category

The brand will launch a new category with IGK Color in the new year, and clues are hidden in IGK's social channels and across the web.

Jessica Scott’s Secrets to Blending Seamlessly Through Her Tone and Gloss Technique

Using Schwarzkopf Professional’s IGORA VIBRANCE can help get rid of brassy color and blend any lines of demarcation.

Sponsored by Schwarzkopf Professional USA

Blonding Naturally Evolves: Alfaparf Milano Introduces Color Wear Gloss Toner

This new liquid demi-permanent color gives stylists and their clients everything they want for a perfect blonding experience.

Sponsored by Alfaparf

Maria Nila's New Silver Shot Tones Hair After Bleaching

While also moisturizing the hair, the product lets you control how warm or cool the results will be.

Be the Revolution—with the CLICS® Digital Hair Color Studio

The CLICS® system is where artistry and innovation meet. This industry-first digital hair color studio is designed to optimize the way salons formulate, dispense, and manage hair color.

Sponsored by CLICS