Eyebrow Lamination: The 2020 Alternative to Microblading
Brow Lamination originated in Russia and launched to an American market last year.
by Anne Moratto
NovaLash Welcomes Jessica Baird as Brand Ambassador Coach
The new position will lead NovaLash’s 2020 Brand Ambassador team to higher achievements by having a go-to person to educate this elite lash team on social media, branding and marketing strategies within the beauty industry.
How To: New Year's Eve Lashes
Ring in the year with dressed-up lashes.
Sponsored by NovaLash
Product Spotlight: Novalash London Lashes
Ring in the holidays with NovaLash London Volume and send your clients to parties and events with the dramatic lashes these occasions call for.
Sponsored by NovaLash
Quiz: Do You Speak Lash? The Winter Edition
Complete the quiz and you could win a free NovaLash London Volume class, valued at more than $850!
Sponsored by NovaLash
Out-Of-The-Box Lash Ideas
When it comes to lash enhancements these days, anything goes. Sandra Sanchez, Glad Lash/GladGirl Northridge Store Manager and professional make-up and lash artist shares her thoughts.
Sponsored by Glad Lash
Cancer Patients Find Pampering and Healing Go Together
Joy Johnson started Survive and Thrive to offer complimentary spa services to cancer patients. She was inspired by the loss of her mother to cancer and also by the healing she has seen happen when cancer sufferers put themselves into your loving hands.
by Anne Moratto
Product Spotlight: NovaLash Royal Platinum Bond
“It sets ultra-fast and it’s oil- and water-proof. The low viscosity cuts down on application time and I can create thicker, fuller sets."
Sponsored by NovaLash
Back to School Lash How-Tos
Many lash experts count students among their clientele, including Betancourt and NovaLash Brand Ambassador Nikki Melillo @letstalkmakeupstudio. Here they share three how-tos that save their clients from daily, mad-dash headaches.
Sponsored by NovaLash
The Back-To-School Service Every Client Needs
With lash extensions, you can offer the perfect solution for busy students who want to look good, even though they have no time whatsoever to primp.
Sponsored by NovaLash
Quiz: Do You Speak Lash? The Royal Edition
What is London Volume? You don’t have to speak the Queen’s English to understand. Before you begin, test yourself on all things London Volume. Complete the quiz and you could win a free NovaLash London Volume Class, valued at more than $2,000!
Sponsored by NovaLash
Go for Gold this July Fourth with NovaLash
Create all-American lashes while mixing up the traditional red, white and blue colors this Fourth of July.
NovaLash Artist Showcases Her Lash Expertise on a Couple
NovaLash Artist Raylene Cravens says lash extensions are no longer seen as an “extra” but rather a part of a regular beauty routine for both men and women.
5 Habits To Break To Help Your Lash Career
Many salon pros are experiencing great success in the lashing world. Learn from NovaLash Global Master Trainer, Zachary Falb, on the five things he has noticed some lash artists doing incorrectly, and how to fix them for success.
See The Light: New from NovaLash for Eyelash Extension Application
A new tool for beautiful illumination.
Kat Von D Beauty’s Pro Program: Cruelty-Free Cosmetics and Pro Discount
Kat Von D Beauty’s Pro Program, introduced in March 2018, is an industry professional program that provides exclusive discounts and benefits to its makeup artist members.
by Anne Moratto
Loving Lashes: NovaLash COO Helped Make Lash Extensions a Beauty Must-Have
NovaLash celebrates Beth Fetzer as she retires from her position as Chief Operations Officer.
by Anne Moratto