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EndureLash and Salon Lofts Partner to Empower Over 300 Locations Nationwide
The partnership introduces is designed to help Salon Lofts’ independent beauty professionals reduce costs, expand services, and grow their businesses with a leader in lash and brow beauty.
by Staff
October 3, 2025
Nikki Huebner, Founder of EndureLash®
2 min to read
EndureLash®, a leader in lash and brow care education, announced a new strategic partnership with Salon Lofts, one of the nation’s largest corporate-operated salon suite company with more than 315 locations across the U.S. Together, the two companies are expanding opportunities, savings, and inspiration for thousands of independent beauty entrepreneurs.
The partnership officially begins on October 13th, and introduces new benefits designed to help Salon Lofts’ independent beauty professionals reduce costs, expand services, and grow their businesses with confidence.
EndureLash® offers the strength and efficacy you’d expect from luxury beauty products, with a complete range of lash and brow products as well as a full assortment of organic aftercare solutions.
A Beautiful Collaboration: EndureLash + Salon Lofts
Launching during National Women’s Small Business Month, the partnership celebrates the significant role women play in entrepreneurship while delivering tangible business building tools for the entire Salon Lofts community of independent beauty professionals.
“I am dedicated to uplifting beauty professionals by creating the tools and further education they need to build thriving businesses. Teaming up with Salon Lofts during Women’s Small Business Month is especially meaningful for me. It allows us to reach thousands of entrepreneurs nationwide while celebrating the powerful impact of women-owned businesses on our industry and communities,” said Nikki Huebner, Founder of EndureLash and committed supporter of Ronald McDonald House Charities in North Carolina.
Through this collaboration, Loft Owners will gain access to:
Exclusive Savings: Discounts and early access to EndureLash promotions.
Education & Training: Hands-on and virtual courses to stay ahead of lash and brow trends through the EndureLash® PRO Lash Academy.
Expanded Services: A full suite of lash and brow offerings—including extensions, lifts, tints, and brow lamination—to grow revenue and client retention.
Rent Rewards: Credits toward free rent on EndureLash purchases through the SL Marketplace, Salon Lofts’ exclusive online shop where Loft Owners can buy professional products.
“Our purpose has always been bigger than just providing beautiful spaces—it’s about helping beauty and wellness professionals take ownership of their careers and their future,” said Stacy DeWalt, CEO of Salon Lofts. “This partnership with EndureLash expands the benefits available to every Loft Owner—introducing meaningful rent rewards, new services, and education that fuel business growth. And with so many women leading our company and building businesses as Loft Owners, partnering with a women-founded brand also reflects and celebrates the powerful role women play in entrepreneurship. Together, we’re fueling a movement of independence and success.”
On October 13th, woman-founded EndureLash will partner with Salon Lofts to offer its products and services across 300+ locations nationwide.
For EndureLash, the partnership creates a powerful channel to scale its clean beauty innovations and wholesale program, amplify brand visibility, and reach new audiences across Salon Lofts’ national footprint. For Loft Owners, it means exclusive access through the SL Marketplace to high-quality products, education, and rent rewards that directly reduce their costs while fueling business growth and client satisfaction.
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