The Makeup Show - 2020 Announcements
The Makeup Show is gearing up for an exciting 2020. This year, in addition to the show’s newly added international expansion, The Makeup Show will also add hair education to all shows. Details here.
4 Reasons Lashes and Brows Continue to Trend Up
“It’s only going to get more popular.” Here's why consumers can’t get enough of lash and brow services.
by Anne Moratto
Eyebrow Lamination: The 2020 Alternative to Microblading
Brow Lamination originated in Russia and launched to an American market last year.
by Anne Moratto
NovaLash Welcomes Jessica Baird as Brand Ambassador Coach
The new position will lead NovaLash’s 2020 Brand Ambassador team to higher achievements by having a go-to person to educate this elite lash team on social media, branding and marketing strategies within the beauty industry.
NYFW SS20: Kelsey Deenihan Creates Bold, Punk-Inspired Beauty Look using LORAC
LORAC Artistry Adviser, Kelsey Deenihan, created a bold, punk look yesterday at the Libertine SS20 NYFW runway show.
Cancer Patients Find Pampering and Healing Go Together
Joy Johnson started Survive and Thrive to offer complimentary spa services to cancer patients. She was inspired by the loss of her mother to cancer and also by the healing she has seen happen when cancer sufferers put themselves into your loving hands.
by Anne Moratto
SOOO GOOD Launches LA Collection: Lip Paint PLUS Lip Gloss for LA LA Land Glam
SOOO GOOD introduces the L.A Collection this month, the perfect partnership that allows you to pair one matte lip paint and one glossy counterpart.
How to Shape a More Youthful Eyebrow
Thinning, dull brows scream AGING. Get tips from Alicia Grande on how to help your client (or YOU!) keep your brows groomed and lush.
Liquid Pantyhose: Huda Beauty’s New Body Highlighter
Next level highlighter just in time for summer.
by Anne Moratto
Lip Plumper, Wrinkle Filler: Elina Organics CBD Lip Lines Eraser
CBD enhances a new lip care product from Elina Organics.
by Anne Moratto
Get Ready to NAHA! The North American Hairstyling Awards Entries Opens June 6
You can't win if you don't play. And winning could change your life and your career.
by Anne Moratto
The Makeup Show, Coming To NYC May 5-6, 2019
Learn why top makeup artist David Maderich attends The Makeup Show, coming to NYC May 5- 6,2019.
Kat Von D Beauty’s Pro Program: Cruelty-Free Cosmetics and Pro Discount
Kat Von D Beauty’s Pro Program, introduced in March 2018, is an industry professional program that provides exclusive discounts and benefits to its makeup artist members.
by Anne Moratto
Full Beauty Routine in One Fine Mist: Mineral Air Features Hydrator, Primer, Concealer, & Color
Pare down your makeup routine with this 4 step beauty process in one product.
by Anne Moratto
Kim Kardashian West, Denzel Washington and More Present at the 5th Annual Hollywood Beauty Awards
Kim Kardashian West made a surprise appearance to announce the nominees for The Lori McCoy-Bell Hairstyling Award, revealing her longtime hairstylist, Chris Appleton as the winner of the evening.
by Anne Moratto
From Police Officer to Makeup Artist: Putting Down the Badge to Pursue a Passion for Esthetics
“I want to merge my passions of helping people. A large part of my job is making women feel powerful, strong, independent, beautiful, and loved and I feel like makeup can give women that same feeling of confidence.”
by Anne Moratto
Fashion and Beauty at The Blonds F/W 2019
Get the details for the fashion, hair, nails and makeup for The Blonds F/W 2019 collection presented at NYFW.