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SEARCHSOOO GOOD introduces the L.A Collection this month, the perfect partnership that allows you to pair one matte lip paint and one glossy counterpart.
SOOO GOOD introduces the L.A Collection this month, the perfect partnership that allows you to pair one matte lip paint and one glossy counterpart for the special price of $35. All the names begin with the letter L or A, an ode to Southern California culture. The new colors, which can also be purchased individually for the price of $20, are designed to be interchangeable. Clients have the freedom to play and slay any look and can go from matte to high shine in seconds.
SOOO GOOD Lip Paint is a highly pigmented and silky smooth matte lip color that gives you a long lasting, full coverage without flaking or dryness. The richly pigmented liquid lipstick glides on smoothly and provides an exceptional matte finish with outstanding longevity.
SOOO GOOD L.A Collection isn’t just a bunch of new lippies; it’s a lifestyle that’s only limited by your imagination.
Schwarzkopf Professional ambassador Carly Zanoni shares the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.
After seasons of barely-there manicures and minimalist nail looks, chrome is officially back in the spotlight.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Interest in scalp care continues to accelerate. According to Spate data, #scalpcare content on TikTok has increased more than 149% month over month, as consumers look for products that support scalp balance and healthy hair growth.
In an industry with so many options and opportunities, we asked artists what made them niche down and choose a specialty. Texas-based artist Kimberly Michelle has always loved focusing on healthy hair and scalp, and headspa rituals was a natural evolution.
For years, press-on nails have been treated as the alternative to professional services. But the category has evolved and so has the client.
Explore this curated selection of standout brands and essential products shaping today’s growing wellness and spa industry.
Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness
A multi-city tour from DermapenWorld spotlighted the growing convergence of hair, skin, and medical aesthetics and what it means for salon professionals.
After a successful career in strategic M&A (Mergers and Acquisitions) and working for a Fortune 500 company, Amit Shah decided to pursue franchise ownership and open a nail salon.
Romantic goth hairstyles are trending for 2026, and these Sebastian Professional artists have long anticipated the look.
The right soundtrack shapes mood, strengthens brand identity, and enhances the spa experience
In collaboration with the trusted partners of MODERN Spa & Wellness, we’ve put together a curated collection of wellness-focused products, programs and resources that will help you, your business and your clients thrive.
Check out these beautiful holiday and winter nails, created by the talented nail artists of our MODERN SALON 100 of 2025. Top-tier inspiration!
New lounge-style design from Minerva delivers spa-grade comfort, modern aesthetics, and fast nationwide shipping.
Patented device for estheticians combines exfoliation and peach fuzz removal with precision, safety, and clinical results after a single use.
