How-To
Joico's Head Turner Cut
For Joico’s latest Turnstyle collection, bold feminine shapes are combined with a dramatic spin on the traditional, popular ombré color technique. The result is a collection of fitted head shapes and gradient color designs.
Illuminated Color How-to from Wella
Created to complement Wella Professionals’ lineup of color offerings, the launch of Illumina Color opens the door to countless radiant possibilities.
New Direction: The Color
Three different Goldwell shades are alternated in slices and weaves. “If you want to punch it up, adjust the formula of the lightener,” Edick says. “It’s a great color design to complement Nick’s fun razor cut.”
HOW-TO: Kate Middleton's Criss-Cross Chignon
It's a rare and special occasion when we spot Catherine, The Duchess of Cambridge (or commonly known as Kate Middleton's) hair elegantly swept up into an updo. However, recently during her visit to the 1st Battalion on St. Patrick's Day, we caught her wearing one! Re-create this special occasion look on your clients.
New Direction: The Cut
In the 1990s, Nick Arrojo hair cuts became synonymous with razor cuts, as his loyalty to the tool has created countless cool, sexy, lowmaintenance hair styles on TV, on stage at industry trade shows and in his New York City salon.
HOW TO: Patrick McIvor Dip Dyes Dark Hair
Patrick McIvoe, artistic and techniCulture director for Goldwell and KMS California, uses Goldwell Topchic and Elumen for his dip dye technique.
Cashmere Blonde: Keune So Pure Formula Creates Soft Tones
Keune's Christian Faircloth creates a soft-tones blonde with this how to using So Pure.
Lush Look from Milan Fashion Week
Moroccanoil artist James Pecis was lead stylist for the Just Cavalli show during 2013 Autumn/Winter Milan Fashion Week.
Cool Blonde: Deborah Gavin Uses Keratin Complex Color Therapy
Learn the steps to create a dimensional blonde that uses a cool slate by Keratin Complex's Deborah Gavin.
Pastel Platinum: A Violet-Infused Formula Using CHI Color
Learn the steps to creating a pastel platinum using CHI Color and lightener.
How To Create a Red That Always Looks Like It's Under a Spotlight
Learn the steps to create a red formula with results that always look like it's under a spotlight--using TIGI Copyright Colour
Rich Brunette: Lesley Lawson Uses Igora Color By Schwarzkopf
Learn the steps to create an Igora rich brunette by Schwarzkopf Professional's Lesley Lawson
Minty Fresh: Pravana's ChromaSilk Pastel Color Formula
Learn the steps to create a mint-green color designed with Pravana's ChromaSilk Pastel Color.
Vibrant Red How To: Dan Csicsai's Matrix ColorInsider Formula
Learn the steps to create this vibrant redhead using Matrix ColorInsider, by Da Csicsai.
Reds, Purples, Coppers and Golds: Dimensional Formulas by Joico
Learn the steps to create this dimensional finish full of golds, coppers, reds and purples, created by Joico's Sue Pemberton and Damien Carney.
Wella Illumina Blonding: Soft Dimension by Dean Roybal
Learn the steps to create a Wella Illumina blonde inspired by the healthy, dimensional finish of children's natural hair coloring.
Beth Minardi's "Classy, Not Brassy" Blonding Formula and Steps
Learn the steps to create Beth Minardi's "Classy, Not Brassy" Blonding Formula.