
How to Build a Sustainable Beauty Career Without Burning Out
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
Keune's Christian Faircloth creates a soft-tones blonde with this how to using So Pure.

Without the professional touch, chemically processed blonde hair can sometimes look flat. But soft tones with slices and weaves of dimension can make all the difference. Here, Christian Faircloth, Keune North America Education and Creative Director, demonstrates how creating a durable texture, inspired by cashmere, that reflects soft tones can not only be luxurious, but can also create a "comfortable" lived-in feeling.
The Artist
Christian Faircloth
Keune North America Education & Creative Director
Formulas/Application
Natural level: 6
Formula 1: Keune So Pure Natural Balance Ammonia Free Color 8.31 (Light Amber Blonde) + equal parts So Pure 20-volume developer.
Formula 2: Keune So Pure Natural Balance Ammonia Free Bleach + equal parts So Pure 10-volume developer
Step 1: Quickly apply Formula 1 all over, from base to ends.
Step 2: Creating random slices and weaves (with fewer in nape), flat wrap Formula 2 in an ombre feathering fashion, beginning at the mid-shaft of the slice or weave and continuing through ends.
Step 3: Process for 30 minutes, then rinse twice with Keune So Pure After Color Shampoo and Balsam.
Step 4: Style with So Pure Natural Balance styling products.

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